Collingwood drives on with Holden

Australian Football League club Collingwood has sealed a partnership with car company Holden.

The deal will run for three years, from 2015-16 to 2017-18.

Under the agreement, Holden will become a premier partner of Collingwood and holder of the naming rights to the club’s headquarters at Olympic Park, now known as the Holden Centre, which will be home to Collingwood’s new training and social facilities.

Holden will also remain the official sponsor of senior coach Nathan Buckley and his team of assistants. The association began in 2013.

Collingwood president Eddie McGuire said: "When Holden and Collingwood united in 2013 we saw a natural fit and endless possibilities. Today, the alignment of Australia’s biggest and most famous sporting club with one of the nation’s biggest and most successful car companies continues to make us both very proud.