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Liverpool renews Maxxis partnership

Tyre manufacturer Maxxis International has extended its partnership with English Premier League football club Liverpool.

The deal will run for two years, from 2015-16 to 2016-17.

The agreement marks the third renewal of the partnership with Maxxis since the two parties first linked up in 2009.

Maxxis will benefit from match-day LED placement and digital advertising.

Derek McMartin, managing director of Maxxis International, said: “Asia is now a highly important market for English football clubs, and Europe is a rapidly expanding market for us – so there’s a lot of synergy there. Add to that the fact the club has over 4.5 million followers on Twitter and 26 million on Facebook and it becomes very clear that our two brands combine for the perfect collaboration.”