Automobile Manufacturing
ICC lands Nissan as global partner
Japanese automotive company Nissan has made its first significant venture into the cricket market by agreeing an eight-year deal with the International Cricket Council.
Memphis Grizzlies motor on with Ford deal
NBA basketball franchise the Memphis Grizzlies has agreed a multi-year sponsorship deal with the Mid-South Ford Dealers arm of US automotive giant Ford.
Scandal-hit Volkswagen extends commitment to Werder Bremen
German Bundesliga football club Werder Bremen has extended its partnership with Volkswagen, despite the automotive giant having been hit by an emissions scandal in recent weeks.
Edinburgh Rugby drives away with Mitsubishi extension
Pro12 rugby union club Edinburgh has renewed its sponsorship deal with Mitsubishi Motors, the automotive manufacturing arm of Japan’s Mitsubishi Group.
Lazio drives away with Renault deal
Italian Serie A football club Lazio has agreed a partnership with French car manufacturer Renault.
Nascar unveils sponsor for final Daytona 500 qualifier
North American stock car-racing series Nascar has signed up vehicle and engine manufacturer Bombardier Recreational Products (BRP) as the title sponsor for the two final qualifying races for the Daytona 500 event.
Valencia gears up Volkswagen partnership
German automotive manufacturer Volkswagen has struck a partnership with Spanish LaLiga football club Valencia.
Volvo Cars takes freeway to WTA Tour title sponsorship
Swedish car brand Volvo has taken an unusual route in acquiring the title rights to one of the most popular Women’s Tennis Association (WTA) Tour events in the US.
BMW teams up with USA Golf ahead of Rio 2016
Automotive manufacturer BMW, the official mobility partner of the United States Olympic Committee, is to add the USA Golf Federation as a national governing body partner ahead of the 2016 Olympic Games in Rio de Janeiro, Brazil.
Suzuki unveiled as SAFF Championship title sponsor
Vehicle manufacturer Suzuki has been recruited as the title sponsor of the 2015 edition of the South Asia Football Federation (SAFF) Championship.
BMW extends support of European Tour season finale
German automotive manufacturer BMW has extended its sponsorship of the DP World Tour Championship, the season-ending event on golf’s European Tour.
Cowboys extend partnership with Ford
NFL American football franchise the Dallas Cowboys has announced a long-term extension to its sponsorship deal with Ford Motor Company and the Texas Ford Dealers.
BMW remains cautious, Formula E looks for new partners
Luxury carmaker BMW has renewed its deal as Official Vehicle Partner of Formula E as brand faith in the fledgling series, and its pricing, remains stable.
Shell extends historic Ferrari sponsorship
Formula One motor-racing team Ferrari has extended a main sponsorship deal with oil and energy giant Shell.
Tiriac supports Romanian football body
Car parts and accessories provider Tiriac Auto has agreed a partnership deal with the Romanian Football Association.
Volvo becomes new backer of South Carolina’s WTA event
Swedish automotive manufacturer Volvo has agreed a deal to become the new title sponsor of the Women’s Tennis Association’s annual tournament in Charleston, South Carolina.
Chinese Football Association reveals new partnerships
The Chinese Football Association has unveiled carmaker Changan Ford and smartphone manufacturer Gionee as new commercial partners.
Lexus nets deal with Dallas sports teams
The North American division of Japanese luxury automotive manufacturer Lexus has agreed a partnership with NBA basketball team Dallas Mavericks, NHL ice hockey team Dallas Stars and their American Airlines Center home arena.