North American stock car-racing series Nascar has signed up vehicle and engine manufacturer Bombardier Recreational Products (BRP) as the title sponsor for the two final qualifying races for the Daytona 500 event.
The two 150-mile races, which are scheduled for February 18, will be known as the Can-Am Duel at Daytona.
The Daytona 500, the season-opening event of the Nascar Sprint Cup series, will take place three days later on February 21.
The motorcycle production company Can-Am is a division of BRP.
Anne Bélec, senior vice-president, global brand and strategy at BRP, said: “BRP and its Can-Am products are synonymous with innovation and performance in the powersports industry.
“We feel that there’s a natural fit with Nascar racers and their fans.”
Every Daytona 500 hopeful will have to qualify via the Can-Am Duel at Daytona.