Valencia gears up Volkswagen partnership

German automotive manufacturer Volkswagen has struck a partnership with Spanish LaLiga football club Valencia.

The deal will run for the duration of the 2015-16 season.

Under the agreement, Volkswagen will be granted branding exposure at the club’s Mestalla stadium and Ciudad Deportiva complex.

Volkswagen will also provide the new Golf Variant GTD and Passat Variant R-Line cars to the club’s players and front-office staff.

Volkswagen director Laura Ros said that the deal would help to cement the company’s market-leading position in Spain, having been at the top of the sales figures in the country for the past three years.

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