Automobile Manufacturing
Afriquia returns to sponsor WTCR season-opener
Moroccan fuel station operator Afriquia has been unveiled as the title sponsor of the World Touring Car Cup’s (WTCR) season-opening race in Marrakech.
Besiktas teams up with Volvo
Swedish automotive manufacturer Volvo has entered into a partnership with Turkish Süper Lig football club Besiktas.
Daredevils unveil sponsors for new IPL season
Indian Premier League Twenty20 cricket team the Delhi Daredevils has announced a number of sponsorship deals ahead of the 2018 season.
Sauber teams up with Garage Italia
Formula One motor-racing team Sauber has entered into a partnership with vehicle customisation services provider Garage Italia.
Oscaro adds European Rally Championship to sponsorship portfolio
Online automotive spare parts retailer Oscaro has agreed a deal to sponsor the European Rally Championship.
Skoda signs up as main sponsor of Deutschland Tour
Czech automotive manufacturer Skoda has been unveiled as the main sponsor of cycling’s Deutschland Tour.
Chinese Super League club lands title sponsor
Chinese Super League football club Chongqing Dangdai Lifan has signed a title sponsorship agreement with SWM Motors.
Oscaro furthers motorsport ties with WTCR deal
The newly-formed World Touring Car Cup (WTCR) has named online automotive spare parts retailer Oscaro as its new presenting partner.
AO’s global growth justifies Kia’s 74-per-cent fee increase
Korean car group Kia Motors has extended its partnership with the Australian Open for a further five years, from 2019 to 2023.
Arnold Clark supports Scotland’s Solheim Cup
Scottish car dealership group Arnold Clark has agreed a deal to sponsor the 2019 edition of the Solheim Cup women's golf event, which will be held at Gleneagles in Scotland.
Lexus upgrades to become new main sponsor of Melbourne Cup
Japanese automotive manufacturer Lexus has been named as the new principal partner of the Melbourne Cup horse-racing event through an agreement with the Victoria Racing Club.
Honda partners with Pro14 Final Series
International rugby union club competition the Pro14 has agreed a sponsorship deal with Japanese automotive manufacturer Honda.
Hero adds Nidahas Trophy to cricket portfolio
Indian motorcycle manufacturer Hero MotoCorp has been unveiled as the title sponsor of the Nidahas Trophy, a new Twenty20 cricket tournament that will be contested by the national teams of Sri Lanka, India and Bangladesh.
Porsche joins Ivy League’s select group of partners
German automotive manufacturer Porsche has agreed a multi-year deal to sponsor US college sport conference the Ivy League.
Renault backs returning French Grand Prix
French automotive manufacturer Renault has agreed a deal to sponsor Formula One’s French Grand Prix, which returns to the motor-racing series’ calendar in 2018 after a 10-year absence.
Fifa signs latest Chinese sponsor for World Cup
Yadea, a Chinese company which specialises in the production of electric-powered motorcycles, bicycles and scooters, has been unveiled as a regional supporter of this year’s Fifa World Cup national team football tournament, which will take place in Russia.
Toyota agrees long-term deal with Team GB, ParalympicsGB
Japanese automotive manufacturer Toyota has entered into a partnership with the British Olympic Association and the British Paralympic Association.
Australian Open extends with main sponsor Kia
Korean automotive manufacturer Kia has signed a five-year extension to its sponsorship of the Australian Open grand slam tennis tournament.