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Toyota agrees long-term deal with Team GB, ParalympicsGB

Japanese automotive manufacturer Toyota has entered into a partnership with the British Olympic Association and the British Paralympic Association.

The eight-year deal will begin immediately and run through to 2024.

Toyota will serve as an official partner of both Team GB and ParalympicsGB at all winter and summer Olympic and Paralympic Games until the end of the deal.

This will include the 2018 winter Games in Pyeongchang, the 2020 summer Games in Tokyo, the 2022 winter Games in Beijing and the 2024 summer Games in Paris.

Toyota will also use the new partnership to promote its ‘Start Your Impossible’ campaign, which relates to its deal with the International Olympic Committee and subsequent role as the worldwide mobility partner of both the Olympic and Paralympic Games.