Airlines
Caribbean Premier League extends with airline partner
Caribbean Airlines has renewed its sponsorship deal as the official airline of the Caribbean Premier League Twenty20 cricket competition.
West Ham lands first airline partner
English Premier League football club West Ham United has agreed a deal for EVA Air to become its first official airline partner.
Lancashire seals Emirates T20 shirt deal extension
The Emirates airline has extended a shirt sponsorship deal with Lancashire County Cricket Club in England.
Emirates maintains global partnership with Formula One
The Formula One motor-racing championship has renewed its partnership with Dubai-based airline Emirates.
Boca joins Qatar Airways’ sponsorship set
Argentinian Superliga football club Boca Juniors has signed a shirt sponsorship deal with Qatar Airways.
AirAsia backs AFF Football Championship
Malaysian airline AirAsia has agreed a deal to sponsor the AFF Football Championship, a national team tournament organised by the Asean Football Federation.
Pro14 lands airline partner for Final Series
European rugby union club competition the Pro14 has agreed a sponsorship deal with airline CityJet for its upcoming Final Series.
Roma ends shirt sponsor search with record Qatar Airways deal
Italian Serie A football club AS Roma has today (Monday) signed a record shirt sponsorship deal with Qatar Airways.
Singapore Airlines extends title sponsorship of F1 race
Singapore Airlines has renewed its title sponsorship of the Singapore leg of the Formula One motor-racing championship.
AirAsia: UFC deal targets Chinese and Australian markets
ANA extends title sponsorship of LPGA major
Japanese airline All Nippon Airways has renewed its title sponsorship of women’s golf major the ANA Inspiration.
AirAsia commits to wide-ranging surfing deal
Malaysian airline AirAsia has agreed a sponsorship deal with Australia’s leading surfing bodies.
AirAsia deal adds to UFC’s presence in Asia-Pacific
The Ultimate Fighting Championship mixed martial arts organisation plans to host five events in Asia and Australia in 2018 as it consolidates its presence in Asia-Pacific and creates more assets for its expanding regional sponsorship roster.
Borussia Dortmund lands Bangkok Airways partnership
German Bundesliga football club Borussia Dortmund has entered into a partnership with Thai airline Bangkok Airways.
United Airlines steps up Special Olympics support
United Airlines has expanded its partnership with Special Olympics, the movement that seeks to empower athletes with intellectual disabilities, making the association a global relationship.
PGA Tour event forgoes title sponsorship to secure future
The PGA Tour golf event in Fort Worth, Texas will be known as the Fort Worth Invitational this year after four companies agreed to support the tournament in the absence of outgoing title sponsor, speciality foods retailer Dean & DeLuca.
Qatar Airways takes sleeve sponsorship at Bayern Munich
German Bundesliga football club Bayern Munich has agreed a deal with Qatar Airways to become its new sleeve sponsor from next season.
Arsenal hails record deal with Emirates extension
English Premier League football club Arsenal has renewed its shirt sponsorship deal with Dubai-based airline Emirates.