IN THE SECOND part of Frontloaded's analysis of AirAsia’s sponsorship of English Premier League club QPR, Flightdeck, the social media tracker service from Havas Sports & Entertainment, reveals that t…

WHEN THE STORY broke on July 29 that AirAsia CEO Tony Fernandes considered purchasing a controlling stake in Queens Park Rangers, 8

SOCIAL MEDIA TRACKER analysis by Havas Sports & Entertainment's proprietary tool “The Flightdeck” showed that social media mentions for Manchester City reached three significant peaks over the las…

THE ALMOST PERMANENT state of flux in the airline industry means that the use of sponsorship by carriers relates more to the type of airline than it does to size

TONY FERNANDES the ebullient entrepreneur behind Asia’s number-one budget airline, is on the verge of taking a big stake in Malaysia’s struggling flag carrier. Ai