Airlines
Emirates extends USA Rugby deal
Dubai-based airline Emirates has renewed its sponsorship of the USA Rugby national governing body.
Portland Timbers extend with shirt sponsor
The Portland Timbers North American Major League Soccer franchise has extended a deal with main shirt sponsor Alaska Airlines.
IFSC signs up main partner ahead of Olympics debut
Japan Airlines has entered into a partnership with the International Federation of Sport Climbing.
United Airlines to support redevelopment of L.A. Coliseum
United Airlines has acquired naming rights to the Los Angeles Memorial Coliseum under a deal that will aid a $270m (€220.8m) redevelopment of the iconic US stadium.
British Airways backs ITTF Team World Cup
British Airways has agreed to become an official partner of the International Table Tennis Federation’s 2018 Team World Cup.
Airline upgrades Fiji International golf partnership
Fiji Airways has signed up as the presenting partner of the Fiji International golf tournament.
Sponsorship in the airlines sector, 2017-2018
Dubai-based Emirates is the biggest sponsor in the airlines sector by total spend, biggest deal, number of deals and geographic coverage, according to research by Sports Sponsorship Insider into the airlines sector.
Qatar Airways broadens partnership with Formula E
Qatar Airways has agreed to expand its partnership with the Formula E electric car-racing series.
Air Canada extends backing of Canadian Olympic, Paralympic Committees
Air Canada has renewed its sponsorship deals with the Canadian Olympic Committee and Canadian Paralympic Committee.
Etihad links up with Commonwealth Games England
Abu Dhabi-based airline Etihad Airways has agreed a new partnership with Commonwealth Games England.
EFL teams up with Thai Airways
Thai Airways has been unveiled as an official supporter of the English Football League, which operates the three divisions below the top-tier Premier League.
Turkish Airlines extends backing of Cricket Ireland
Turkish Airlines has renewed its partnership with the Cricket Ireland national governing body.
UFC signs AirAsia partnership
The Ultimate Fighting Championship mixed martial arts series has agreed a sponsorship deal with Malaysian airline AirAsia.
Brazilian basketball league signs new sponsor
Brazil’s National Basketball League (LNB) has entered into a partnership with airport operator Infraero.
Qantas enhances Cricket Australia ties with new shirt deal
Cricket Australia has enhanced its partnership with Qantas in a deal that will see the airline become the shirt sponsor of the men’s team for the upcoming 2017-18 season, which includes the showpiece Ashes series against England.
Fiji Rugby Union seals landmark naming rights partnership
The Fiji Airways airline has signed a wide-ranging sponsorship deal with the Fiji Rugby Union.
Emirates set to extend Team New Zealand backing
Emirates president Sir Tim Clark has said that the Dubai-based airline will renew its title sponsorship of Team New Zealand for the next edition of the America’s Cup sailing event.
Delta signs on as new Masters partner
Delta Air Lines has agreed a deal to become an international partner of the Masters golf tournament.