Airlines

The Football Federation Australia (FFA) national governing body is on the look-out for a new naming rights partner for the Australia national team after the Qantas airline opted to bring an end to its long-term deal.

Emirates has signed a sponsorship deal with the New York Cosmos ahead of the iconic American club’s return to action in August.

Emirates has further bolstered its position in the football shirt sponsorship market after finalising a five-year deal with Real Madrid.

Turkish Airlines has agreed a deal to become the title sponsor of the European Tour’s new showpiece tournament in Turkey later this year.

Ligue 1 football club Paris Saint-Germain has agreed a five-year extension to its partnership with Emirates, according to French media reports.

The Brazilian Football Confederation has agreed a four-year sponsorship deal with Gol Linhas Aéreas.

Dubai-based airline Emirates agreed a five-year deal, worth at least $30m per year, to become a global partner of Formula One

Dubai-based airline Emirates was announced as Formula One (F1)’s latest global partner this week and Sports Sponsorship Insider caught up with Roger Duthie, Emirates’ head of global sponsorship, days bef…

IN MANY WAYS some airlines are like armies: they carry a country’s flag, take it into new territories and the impression they leave lasts long in the memory around the world.

THE ATP WORLD TOUR, the men’s professional tennis tour, secured a small increase in the value of its official airline sponsorship rights in a deal with Emirates agreed in December.

Dubai-based airline Emirates and English Premier League club Arsenal FC have announced a five-year extension to their shirt partnership until the end of the 2018/2019 season and to the stadium naming rights…

IN MANY WAYS some airlines are like armies: they carry a country’s flag, take it into new territories and the impression they leave lasts long in the memory around the world.

LAST WEEK, Arsenal FC announced a new £150m deal which granted Emirates, the Dubai-based national airline carrier, a five-year extension to their shirt partnership with the club and an extension to the …

CULTURE LOVERS are forever pointing out instances where life imitates art as testimony to the insights that artists can provide. Now, there is evidence that sponsorship has similar predictive powers (only without all the luvvies) as emerging airline sponsors start to dominate in the real world too.

IN LATE SEPTEMBER, the Dubai-based national airline carrier Emirates acquired the exclusive 10-year naming rights to the “Emirates Arena”, a new multi-sports facility in the city of Glasgow, Scotland whi…

FORTUNATELY FOR Sahara Force India they are not relying on Kingfisher Airlines to get them to the Japanese Grand Prix in Suzuka this weekend