Plenty more mileage in dynamic airline industry

IN MANY WAYS some airlines are like armies: they carry a country’s flag, take it into new territories and the impression they leave lasts long in the memory around the world. Using a national flag carrier has the advantage of being considerably cheaper with less collateral damage than actually invading which is perhaps why states looking to put themselves on the map invest in their airline. It is this branding benefit that often keeps the planes flying despite there being no other economic rationale and one among a number of reasons to be positive about airline sponsorship.