Agricultural Produce
Chicago Cubs feed on Giordano’s partnership
Chicago Cubs have entered into a three-year deal with locally based pizzeria Giordano’s that makes it the exclusive pizza of the MLB baseball team and its Wrigley Field home.
KFC backs New Zealand’s Super Rugby teams
Global fast-food restaurant chain KFC has agreed to sponsor the five New Zealand-based franchises taking part in this year’s Super Rugby competition.
MLB’s Brewers and Blue Jays strike new deals
MLB baseball team Milwaukee Brewers have announced a multi-year partnership with Japanese automotive company Toyota, while the Toronto Blue Jays have agreed a three-deal with restaurant chain Pizza Nova.
WNBA’s San Antonio franchise seals first jersey partnership
Grocery retailer H-E-B has agreed a deal to become the first marquee sponsor of Women’s National Basketball Association (WNBA) franchise the San Antonio Silver Stars.
Loblaw teams up with Toronto’s Pan American Games
Canadian food retailer Loblaw Companies has entered into a commercial partnership with the organisers of Toronto’s staging of the 2015 Pan American Games and Parapan Games multi-sport event.
Bulldogs get teeth into M&J Chickens partnership
Australian NRL rugby league team Canterbury-Bankstown Bulldogs has announced a sponsorship extension with its long-term corporate partner M&J Chickens.
Yankees serve up Papa John’s partnership
Pizza company Papa John’s International has signed a deal to become the official pizza of MLB baseball team New York Yankees.
Ehrmann stays on side with Freiburg
Dairy manufacturer Ehrmann has sealed a two-year extension to its existing shirt sponsorship deal with German Bundesliga football team SC Freiburg.
Goodman Fielder teams up with Waratahs
Food company Goodman Fielder has reached a deal to become an official partner of New South Wales Waratahs for the 2014 Australian rugby union season.
Pauls enhances Brisbane Roar commitment
Australian dairy producer Pauls has expanded its partnership with Brisbane Roar by becoming a sleeve sponsor of the A-League football team.
Catania feeds commercial appetite with Fiorucci deal
Italian Lega Serie A football club Catania has agreed a deal for food company Fiorucci to become its new main sponsor.
Angelico Biella Basketball teams up with Botalla
Italian basketball team Angelico Biella Basketball has confirmed cheese manufacturer Botalla Cheese as an official sponsor for the 2013-14 season.