Agricultural Produce

Multi-sport

Local egg and poultry farming company Hoszaman has signed up as the latest sponsor of the 2017 Asian Indoor and Martial Arts Games, which gets underway in Ashgabat, Turkmenistan later this month.

Football

German Bundesliga football clubs Augsburg, Bayer Leverkusen, Hamburg and VfL Wolfsburg have signed sleeve sponsorship deals with Baramundi Software, property management company Westminster-Gruppe, the Popp Feinkost delicatessen, and logistics company UPS, respectively.

Football

Mussel farming company Nieddittas has agreed a shirt sponsorship deal with Italian Serie A football club Cagliari.

Athletics

Dairy products manufacturer Müller has extended its partnership with the British Athletics governing body until the end of 2019.

Football

French Ligue 1 football club Saint-Etienne has renewed its shirt sponsorship agreement with organic food products manufacturer Markal.
Hockey

Graham’s the Family Dairy has agreed a sponsorship deal with the Scottish Hockey national governing body.
Football

French Ligue 1 football club Angers SCO has named poultry products manufacturer Le Gaulois as its new main partner.
Basketball

Euroleague Basketball, which operates continental club competitions in Europe, has entered into a new partnership with Turkish dairy products manufacturer SEK and has extended its deal with banking group Odeabank.
Cricket

Indian dairy products manufacturer Amul has agreed a deal to sponsor the New Zealand cricket team at this year’s Champions Trophy one-day international tournament.
Football

Italian Serie A football club Napoli has entered into a partnership with fruit and vegetables producer COF.
Netball

The Netball Australia national governing body has agreed a sponsorship deal with Aussie Apples.
Football

Campeonato Brasileiro Serie A football club América-MG has agreed a shirt sponsorship deal with dairy products manufacturer Cemil.
Football

Italian Serie A football club Juventus has extended its partnership with Dutch multinational human resources company Randstad and agreed a sponsorship deal with dried and dehydrated fruits brand Noberasco.
Skiing

The US Ski and Snowboard Association has extended its partnership with almond processing company Blue Diamond.
Australian Rules Football

AFL Aussie rules football team Port Adelaide has agreed a sponsorship deal with Italian dairy and food corporation Parmalat.

Athletics

Dairy products manufacturer Müller has agreed a deal to sponsor the 2017 World Athletics Championships and World Para Athletics Championships, which will both be staged in London, England.

Basketball

The Sacramento Kings North American NBA basketball franchise has agreed a jersey sponsorship deal with almond brand Blue Diamond Growers.

Basketball

German Basketball Bundesliga club Ratiopharm Ulm has agreed a kit sponsorship deal with dairy products manufacturer Ehrmann.