Juventus extends with Randstad, signs nutrition partner

Italian Serie A football club Juventus has extended its partnership with Dutch multinational human resources company Randstad and agreed a sponsorship deal with dried and dehydrated fruits brand Noberasco.

Juventus’ new three-year deal with Randstad will run until the end of the 2019-20 season. The company will continue to benefit from media exposure with Juventus players as part of the deal.

Noberasco has agreed a three-year deal, running until 2020, to serve as the club’s nutrition partner. Noberasco’s logo will have a presence at all club media events and will feature in a range of promotional material and experiences.

Commenting on the Noberasco deal, Juventus co-chief revenue officer and head of global partnerships and corporate revenues Giorgio Ricci said: “This partnership shows just how much importance the club is placing on the collaboration between leading Italian names in their respective industries, in tandem with those abroad, with a mutual ambition of growth. The same values can be found at Noberasco who share our focus and innovation in wellbeing and healthy eating.”

Noberasco joins Randstad, TIM, Samsung, Balocco, UBI Banca, Mediaset Premium, Sky, Goodyear, Philips and Frecciarossa as second-tier partners of Juventus.