Sports Betting

Football
Sponsorship & Marketing

Premier League clubs have ‘bowed to the inevitable’ by collectively agreeing to withdraw gambling sponsorship from the front of clubs’ matchday shirts, starting after the end of the 2025-26 season.
Football
Sponsorship & Marketing

Football’s Canadian Premier League has announced a multi-year sponsorship deal with online gambling company Tonybet.
Horse Racing
Sponsorship & Marketing

Betting operator Betfred has been named as the new main sponsor of two of the UK's leading flat racing classics, the Derby and the Oaks
Football
Sponsorship & Marketing

The Argentinian Football Association (AFA) has announced betting company Dafabet as its new regional sponsor in Asia through until 2024
Esports
Data

Esports company PGL has further extended its representation agreement with the IMG agency
Football
Sponsorship & Marketing

Betting companies will be prevented from sponsoring sports clubs in Brazil if they do not have an established headquarters in the country, according to a new measure being proposed by the Brazilian Ministry…
Ice Hockey
Sponsorship & Marketing

State-owned betting company Veikkaus has entered into an agreement with the National Hockey League to become an official sportsbook of the NHL in Finland
Golf
Sponsorship & Marketing

The DP World Tour has named OlyBet, a subsidiary of Olympic Entertainment Group AS, as its first-ever ‘Official Betting Operator’ in Europe in a two-year sponsorship.
Football
Sponsorship & Marketing

Fortaleza has agreed a record shirt sponsorship deal with Greek bookmaker Novibet, while fellow Campeonato Brasileiro Série A club Corinthians has signed shorts sponsorship deals with Lukma and UniCesumar.
Motorsport
Sponsorship & Marketing

Formula One has renegotiated its global agreement with the Interregional Sports Group (ISG) covering the marketing of its betting sponsorship rights using virtual advertising technology so that the deal…
Baseball
Sponsorship & Marketing

The Boston Red Sox Major League Baseball team has signed a sponsorship deal with sports betting and iGaming operator BetMGM
Netball
Data

Data platform technology company Pumpjack Dataworks has been brought in by World Netball to help deliver the governing body’s growth strategy.
Football
Sponsorship & Marketing

Sports betting company EstrelaBet has extended its shirt sponsorship deal with Campeonato Brasileiro Série A football club Internacional.
Multiple Sports
Events

Sports and entertainment group Endeavor, owner of the IMG and WME agencies, has posted increased revenue of $5.27bn (€4.9
Football
Sponsorship & Marketing

French Ligue 1 club Olympique de Marseille has announced a six-year regional sponsorship for Africa with betting operator Mojabet
Football
Sponsorship & Marketing

Greek online betting company Stoiximan has become title sponsor of the Greek Super League in a three-year deal, from 2022-23 to 2024-25. SportBusiness understands the agreement is worth €9.5m ($10.1
Ice Hockey
Sponsorship & Marketing

The National Hockey League has named the Kindred Group’s online gaming brand Unibet as an official league partner in Sweden in a multi-year agreement.
American Football
Sponsorship & Marketing

The National Football League's Las Vegas Raiders have partnered with Boyd Gaming, making Boyd's 10 Las Vegas Valley casinos the official and exclusive local casinos of the Raiders and Allegiant Stadium