Sports Betting
Russia’s Winline re-commits to Euroleague Basketball betting sponsorship
Russian online betting firm Winline has extended its sponsorship of Euroleague Basketball until the end of the 2024-25 season
Sportradar signs marketing data-oriented pacts with Jets, Ravens
Company is back within the NFL after losing the league's global data rights
PGA of America secures IMG Arena, EA Sports deals
IMG Arena, the sports betting arm of the IMG agency, has acquired data and live betting streaming rights to the PGA Championship in its first deal for a golf major
McLaren Racing aligns with pair of Entain gaming brands
Global sports betting and gaming group expands sponsorship portfolio
FanDuel, The Ringer strike expanded sports betting partnership
Leading US gaming operator FanDuel has expanded its relationship with The Ringer to become the exclusive sports betting partner of the multimedia sports and pop culture content hub.
PFL secures DraftKings, Twitter partnerships
The Professional Fighters League has secured a double commercial boost by striking a sportsbook partnership with leading US gaming operator DraftKings and a content agreement with social media platform…
Suns, FanDuel to open sportsbook inside Phoenix Suns Arena
The National Basketball Association's Phoenix Suns and leading US gaming operator FanDuel will open a retail sportsbook inside Phoenix Suns Arena as part of an expansive agreement.
PGA Tour, DraftKings to build retail sportsbook at TPC Scottsdale
The PGA Tour and leading US gaming operator DraftKings have announced plans to open and operate a premium retail sportsbook at TPC Scottsdale as part of an expanded partnership.
Betano calls foul as Bwin ‘snatches Portuguese Primeira Liga naming rights’
Betting operator Betano has written to Portugal’s top-flight football clubs and threatened legal action against the Portuguese Professional Football League (LPFP), after it was beaten by rival company B…
Entercom rebrands as Audacy
Multiplatform audio company also strikes partnership with BetMGM
PGA Tour signs up theScore Bet in fifth betting operator deal
The PGA Tour has added theScore Bet to its roster of official betting operators
Betway extends US reach by partnering with multiple NBA, NHL franchises
Global gaming operator Betway has continued to expand its reach in the United States by partnering with the National Basketball Association, five NBA teams and two National Hockey League franchises.
Betway becomes Miami Open official sports betting partner
Global gaming operator Betway has secured a deal to become the official sports betting partner of the Miami Open, which takes place from March 22-April 4 at Hard Rock Stadium.
UFC signs up crypto casino Stake to new sponsorship category
The Ultimate Fighting Championship has secured a sponsorship deal with crypto casino and sportsbook company Stake.com in its first official betting partner deal in Latin America and Asia
Betting operator signs up as Peruvian league title sponsor
The Peruvian Football Federation (FPF) has agreed a deal with the Latin American arm of Swedish online gaming company Betsson for title sponsorship of the top tier of the domestic club game, Liga 1
Memphis Grizzlies strike marketing partnership with WynnBET
The National Basketball Association's Memphis Grizzlies have struck a multiyear marketing partnership with WynnBET after Wynn Resorts’ online sports betting product was conditionally approved for sports gam…
Round-Up: Koike withdraws from IOC meeting, European football rights fees ‘to fall’, Dentsu predicts ad growth, and more
Tokyo Governor Yuriko Koike said she will not attend a four-party meeting involving IOC chief Thomas Bach this month following controversial remarks about women by Tokyo Games organising committee chief…
NHL strikes multiyear sports betting partnership with PointsBet
The National Hockey League has announced a multiyear partnership with global betting company PointsBet, which has been designated an official sports betting partner of the league