Media
Sportfive to sell media and sponsorship rights to African Games
The Sportfive agency has been awarded global media and sponsorship rights to the next two editions of the African Games multi-sport event
Uefa invites bids for club competition rights in landmark RFP
A request for proposals has been issued for the sale of commercial rights to Uefa’s club competitions, a contract that has been held by the Team Marketing agency since the first iteration of the Uefa C…
Digital native approach for Eurovision Sport in five-year ski mountaineering deal
The sport of ski mountaineering has landed a dramatic increase in exposure through a digital-led production and live streaming agreement with Eurovision Sport, the sports arm of the European Broadcasting…
Polsat serves up long-term Polish volleyball extension
Commercial and pay-television broadcaster Polsat has secured rights to Poland’s top-tier men’s and women’s volleyball leagues until 2028.
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Conmebol and FC Diez Media sign off on new commission-based contract
The South American Football Confederation (Conmebol) and the IMG-owned FC Diez Media have signed off on their new agreement for the sale of commercial rights to the region’s leading club competitions f…
Anthony Joshua pens ‘career-long’ Matchroom Boxing deal
Unified heavyweight world champion Anthony Joshua has signed a ‘career-long’ promotional deal with the Matchroom Boxing promoter.
Sportal Media founder Grimm succeeds Blaser as Ringier Sports CEO
Ringier Sports, the sports marketing agency owned by Swiss media group Ringier, has promoted Alexander Grimm to the chief executive position, replacing the incumbent Martin Blaser
Rise Worldwide appointed as exclusive agency of Abu Dhabi T10 league
Sports marketing company Rise Worldwide has been appointed as the exclusive commercial and media rights agency for the Abu Dhabi T10 cricket league in a multi-year mandate
Kremlev: Debt-free Aiba has hit $50m commercial rights, hosting fee target
International Boxing Association (Aiba) president Umar Kremlev has said that the sport’s world governing body has cleared its debts and hit his specified $50m (€42m) target from sponsorship, broadcast and…
Eurovision Sport: Report underlines value of free-to-air reach for sponsors
A new report has found that only one in three sports fans in Western Europe have access to premium sport channels, with the value of sponsorship exposure on free-to-air channels once again underlined
Dream11, FanCode agree ICC sponsorship, streaming deals
Indian fantasy sports company Dream11 has become naming sponsor of all International Cricket Council 'pathway' tournament qualifying events in a deal running until April 2023
Infront acquires stake in Cape Town Marathon as WMM status targeted
The Infront agency has acquired a stake in the Cape Town Marathon, through which it will market media rights and sponsorship packages for the race
Endeavor earnings swing back to a loss in second quarter
Company officials still present highly optimistic view, point to efforts in emerging areas such as betting, NFTs, ticketing
Singapore 2021 Global Esports Games joins with IMG for inaugural event
The Global Esports Federation and the Singapore Esports Association (SGEA) have established the Global Esports Games Organising Committee that will work closely with the IMG agency, as the city gears up…
Sportitalia extends Italian youth football rights, Crypto.com to sponsor Serie A’s VAR
Sportitalia, the multi-sport broadcaster, has retained its domestic rights to the Primavera youth football competitions operated by Lega Serie A
Deloitte European football study: Covid sparked 13-per-cent market contraction
The Covid-19 pandemic resulted in the European football market contracting 13 per cent to overall revenues of €25.2bn ($29.9
Barstool Sports secures naming, media rights to Arizona Bowl
Sports and culture media company Barstool Sports is significantly expanding its presence in the North American sports industry by securing both the naming rights and exclusive media rights to the Arizona…
H.I.G. Capital acquires Lagardère’s minority stake in Sportfive
H.I.G. Capital, the international private equity and asset management firm, has become the sole owner of the Sportfive agency, acquiring the 24.9-per-cent stake it did not already own