Media
FEI broadcast revenue down in time-buy shift
Broadcast revenues at the International Equestrian Federation (FEI) are budgeted to drop by 8 per cent in 2025 in a continued shift to digital content and time-buys to maximise sponsorship income.
EXCLUSIVE: Team, Relevent in box seat for Uefa club rights
Incumbents Team Marketing and Relevent Sports Group are the two agencies still vying to sell Uefa club competition rights from 2027-28 following recent presentations, SportBusiness understands
FIA seeks new World RX promoter
The International Automobile Federation (FIA) has launched a tender process to replace Rallycross Promoter as the World Rallycross Championship (World RX) promoter.
BeIN makes second LFP payment, red flags remain
BeIN Sports has made its second payment to the French football league, but the dispute over the sponsorship element remains unresolved.
The pay-television broadcaster has paid €15.7m ($16.7
DHB sticks with Sportfive through 2030
The Sportfive agency has renewed one of its longest-standing commercial deals, reupping its agreement with the German Handball Federation (DHB) until 2030
BeIN’s LFP sponsorship investment under threat
The sponsorship element of beIN Sports' rights deal with France's Professional Football League (LFP) is under serious threat as Ligue 1's new domestic media rights contracts could be further devalued.
UFC lands multi-faceted, global Kick deal
Kick, which holds an existing relationship with American fighter Max Holloway, has signed a wide-ranging media and sponsorship deal with the UFC
Sponsors get extra exposure in A-League Stats Perform renewal
The Australian Professional Leagues (APL), which oversees the men’s and women’s A-League competitions, has extended and expanded its media deal with Stats Perform, giving more inventory to sponsors.
Rams, Genius offer NFL in-game highlights first
The Los Angeles Rams has become the first NFL team to provide fans with data-driven in-game highlights through an agreement with Genius Sports that will provide additional ad inventory for Verizon.
Relevent begins to staff up new Bundesliga Americas team
Relevent Sports has begun the build-out of its dedicated Bundesliga Americas team, which is being established in the wake of the agency's 17-year commercial partnership with the German league.
Lyon, Nice lead Ligue 1 revolt over delayed beIN payments
Ligue 1 clubs are losing patience with France's Professional Football League (LFP) over the handling of its relationship with domestic rights partner beIN Sports, which continues to withhold its first…
British Cycling turns to IMG to support in-house events model
IMG and British Cycling today (Thursday) announced a comprehensive commercial tie-up as the journey continues to revitalise the sport in the country after a period of upheaval
Shanghai hires Infront to aid World Marathon Majors quest
Infront has struck a comprehensive commercial agreement with the Shanghai Marathon after it replaced Chengdu as China's representative in the race to join the World Marathon Majors series
CPL to sell media, sponsorship rights for Guyana’s T20 event
The Caribbean Premier League is to take on full responsibility for the commercialisation of a new Twenty20 cricket tournament, planned for Guyana towards the end of this year
Iris to drive Grand Slam of Curling globalisation
The Curling Group (TCG), the newly-formed venture which has bought the Grand Slam of Curling from Sportsnet, has hired Iris Sport Media to distribute the property’s global broadcast and betting rights.
More questions from beIN in LFP payment standoff
BeIN Sports continues to withhold its first instalment payment for Ligue 1 rights amid ongoing doubts over its allocated sponsorship inventory and questions raised over the broadcaster’s media rights package.
Sportfive makes cricket move with masters league
Sportfive has unveiled its first foray into cricket since the arrival of Seamus O’Brien to head up its Asia-Pacific business with the establishment of a ‘Masters’ T20 league featuring Indian cricket legend Sachin Tendulkar.
Otro Capital, Blitzer latest investors in Two Circles
Two Circles is targeting further US growth after taking on investment from Otro Capital, the New York-based sports private equity firm, and David Blitzer, the American billionaire and multiple sports team owner.