Fan Engagement
SailGP, Oracle expand data partnership to improve fan experience
International sailing championship SailGP and US multinational computer technology company Oracle have expanded their data partnership to help improve team performances and the fan experience
PTO engages EDP in digital activation, sponsorship role
The Professional Triathletes Organisation has appointed the Engage Digital Partners agency as its strategic digital advisor and services partner
Capital Sports Media adds Turkish duo to social media portfolio, Galatasaray renews
Specialist sports investment firm Capital Sports Media has signed deals with Turkish Süper Lig clubs Göztepe and Sivasspor to help develop new social media strategies as well as explore ways to monetise t…
USA Rugby looks to boost fan engagement with Medallia
USA Rugby has signed up experience management company Medallia as a sponsor to boost the governing body's fan experience and engagement work
Infront: Record fan engagement for sponsors at Women’s EHF Euro 2020
Infront, the exclusive media and marketing partner of the European Handball Federation (EHF), has reported record levels of fan engagement for the Women’s EHF Euro 2020, hosted by Denmark in December.
Round-Up: Questions over trans-Tasman Super Rugby, Sri Lankan cricketers call for governance change, CSA warns on Tests future, and more
There are still question marks over whether this year's planned trans-Tasman Super Rugby competition can go ahead. The tournament is scheduled to start in May
SAP named NHL European Game of the Week presenting sponsor
SAP, the Germany-based multinational enterprise software company, has extended its partnership with the National Hockey League to become the presenting sponsor of the NHL's European Game of the Week initiative
Round-Up: Tokyo test events in May, NRL to request vaccine priority, Osaka signs with Workday, and more
Tokyo Olympics news: Test events for marathon and track and field competitions will take place in Japan in May; The WHO is providing risk management advice to the IOC regarding the Tokyo Olympics, and …
Manchester City embraces blockchain in Animoca Brands deal
Blockchain gaming company Animoca Brands has struck a licensing agreement with English Premier League side Manchester City
Digital pop culture platform Konbini sponsors Lyon in short-term deal
French digital pop culture website Konbini has become the media partner of French Ligue 1 club Olympique Lyonnais until the end of the 2020-21 season
Fan data at forefront as The Sports Consultancy and PumpJack combine forces
The Sports Consultancy, the London-based sports events and rights consultancy, has reached an agreement with the US-based PumpJack Dataworks to provide a data-led intelligence service to rights-holders,…
LAFC strikes audio partnership with Mixhalo
LAFC has become the first Major League Soccer team to strike an audio-based partnership with wireless networking technology company Mixhalo
Music management company TaP launches sports consultancy, Leeds among clients
Music management company TaP Music has formed a sports consultancy that will provide athlete brand and commercial management, along with services for clubs and other sports bodies
Professional Fighters League strikes data deal with IBM
The Professional Fighters League has partnered with global technology company IBM to enhance its Smartcage technology platform, which integrates real-time data and analytics within league broadcasts
Round-Up: China hosts first international events, NBA to build ‘experience centres’ in China, Tokyo hospitality to be reined in, and more
China last weekend hosted its first major international sports events since the start of the pandemic
Monkey Knife Fight aligns with NFLPA, OneTeam Partners
Upstart daily fantasy sports company strikes multifaceted agreement with equity component
LaLiga to launch licensed sports bars to support international expansion
Spain’s top-flight football competition, LaLiga, will launch a new chain of licensed sports bars around the world to support its international expansion.
Round-Up: Al Hilal hits out at AFC, HK tennis Open cancelled, AC Milan completes virtual tour, and more
Saudi Arabian football team Al Hilal has criticised the Asian Football Confederation for kicking it out of this year's Champions League, saying it should have had "greater flexibility" - AFP/CNA