Women’s Tennis Asscociaton (WTA)

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The ATP Tour, the men's professional tennis circuit, is actively marketing the title sponsorship rights for the season-ending ATP World Tour Finals after 2016.

Swedish car brand Volvo has taken an unusual route in acquiring th​e title rights to one of the most popular Women’s Tennis Association (WTA) Tour events in the US.

Brazilian bank Itaú Unibanco has become the Presenting Sponsor of the Miami Open, a mandatory event on both the ATP and WTA tennis tours, formerly title sponsored by consumer electronics company Sony.

Simplifying the way organisations and individuals use technology is the overarching aim of software company SAP. Sports sponsorship is a great way to reinforce this message, Chris Burton, Head of Global Sponsorship at SAP, told Sport Sponsorship Insider.

The global appeal of football is central to payment services company Western Union’s deal with the Uefa Europa League but the brand is considering refining its portfolio to reach more consumers in North America and Asia, Marc Audrit, vice president, global brand for Western Union told Sports Sponsorship Insider.

Japanese industrial products manufacturer Toray has stepped up its support of tennis by agreeing to become an International Partner of women’s national team tournament the Fed Cup.

Airport retailer Dubai Duty Free has renewed its global sponsorship of the Women’s Tennis Association.

German automotive company Porsche has entered into a new multi-year partnership with the Women’s Tennis Association.

Italian bank BNL has renewed an agreement that grants it title sponsorship of the Italian Open tennis tournament, which is held in Rome.


The Women’s Tennis Association (WTA) has signed a $2m (€1.5m)-per-year deal with software company SAP to become to a Global Premier Partner from 2013 to 2016.

The strength of Manchester United as a sponsorship property was underlined in Aon’s recent renewal, as the brand rated a second-tier deal with the club more valuable than the vacant Lead Global Partner berth at the Women’s Tennis Association.

Sports Sponsorship Insider speaks to Xerox about the company’s renewed sponsorship strategy which resulted in a three-year global partnership with the Women’s Tennis Association (WTA). S

The Women's Tennis Association is exploring selling several regional sponsorships instead of a single lead global sponsorship, having so far failed to find a replacement for Sony Mobile, its former…

THE SEASON-ENDING WOMEN’S Tennis Association (WTA) Championships will carry the name of BNP Paribas and its Turkish partner Türk Ekonomi Bankasý (TEB) for the next three years after a co-sponsorship dea…