Women’s Tennis Asscociaton (WTA)

Japanese industrial products manufacturer Toray has stepped up its support of tennis by agreeing to become an International Partner of women’s national team tournament the Fed Cup.

Airport retailer Dubai Duty Free has renewed its global sponsorship of the Women’s Tennis Association.

German automotive company Porsche has entered into a new multi-year partnership with the Women’s Tennis Association.

Italian bank BNL has renewed an agreement that grants it title sponsorship of the Italian Open tennis tournament, which is held in Rome.

The ATP Tour, the men's professional tennis circuit, is actively marketing the title sponsorship rights for the season-ending ATP World Tour Finals after 2016.

Swedish car brand Volvo has taken an unusual route in acquiring th​e title rights to one of the most popular Women’s Tennis Association (WTA) Tour events in the US.

Swedish automotive manufacturer Volvo has agreed a deal to become the new title sponsor of the Women’s Tennis Association’s annual tournament in Charleston, South Carolina.

The Hong Kong arm of financial services company Prudential has announced a strategic partnership with the Hong Kong Tennis Association.

Building and aerospace industries technology specialist United Technologies has renewed its presenting sponsorship of the Connecticut Open Women’s Tennis Association tournament.

Specialist tennis mobile application Tennis Central has sealed a sponsorship deal for this year’s Citi Open tournament.

The men’s ATP World Tour and the Women’s Tennis Association Tour have secured three new sponsors for their combined Indian Wells tournament in California, US.

Automotive manufacturer Audi has agreed a three-year deal to become a premier sponsor of the Association of Tennis Professionals and Women’s Tennis Association BNP Paribas Open tournament.

Asian sportswear and apparel brand Peak has renewed a sponsorship deal with the Women’s Tennis Association (WTA).

The Women’s Tennis Association (WTA) has appointed Phar Insight, the research division of marketing and sponsorship agency Phar, to aid its search for a new lead global partner.

Brazilian bank Itaú Unibanco has become the Presenting Sponsor of the Miami Open, a mandatory event on both the ATP and WTA tennis tours, formerly title sponsored by consumer electronics company Sony.

Simplifying the way organisations and individuals use technology is the overarching aim of software company SAP. Sports sponsorship is a great way to reinforce this message, Chris Burton, Head of Global Sponsorship at SAP, told Sport Sponsorship Insider.

The global appeal of football is central to payment services company Western Union’s deal with the Uefa Europa League but the brand is considering refining its portfolio to reach more consumers in North America and Asia, Marc Audrit, vice president, global brand for Western Union told Sports Sponsorship Insider.