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Porsche steps up women’s tennis engagement with WTA deal

German automotive company Porsche has entered into a new multi-year partnership with the Women’s Tennis Association.

The deal will grant Porsche title sponsorship rights to the WTA’s Race to Singapore, the qualifying campaign for the season-ending WTA Finals event.

Under the agreement, each of the 57 tournaments – 53 WTA events plus the four grand slams – on the Race to Singapore calendar will be assigned lap-number-style graphics to reflect their place within the season. The initiative will see each tournament represent one ‘lap’ of the Race to Singapore.

The No.1 ranked player on the Race to Singapore leaderboard at the end of the regular season will receive a Porsche 911 GTS Cabriolet along with their qualification for the WTA Finals.

Porsche is a long-time title sponsor of the Stuttgart Open WTA event, which takes place annually in the German city and is officially known as the Porsche Tennis Grand Prix. Porsche has also been the official automotive sponsor of the WTA Finals since 2015.

“The title sponsorship of the Porsche Race to Singapore contributes to the internationalisation of our engagement in women’s tennis,” Detlev von Platen, member of the executive board responsible for sales and marketing at Porsche, said.

“It intensifies our successful partnership with the WTA and enriches it with a new attractive element. Alongside our national activities and the Porsche Tennis Grand Prix’s worldwide presence, this new element provides value and visibility throughout the entire year in women´s tennis.”

Karolina Pliskova of the Czech Republic currently sits first on the Race to Singapore leaderboard, with Denmark’s Caroline Wozniacki in second.