Ultimate Fighting Championship (UFC)

Multiple Sports
Finance & Law

Company officials still present highly optimistic view, point to efforts in emerging areas such as betting, NFTs, ticketing
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship has extended its global partnership with Monster Energy, which will remain designated the official energy drink of the mixed martial arts promotion
Mixed Martial Arts
Sponsorship & Marketing

Tequila brand Jose Cuervo has signed a three-year sponsorship with mixed martial arts organisation UFC
Mixed Martial Arts
Sponsorship & Marketing

Cryptocurrency platform Crypto.com has made its latest major move in the sports sponsorship market after signing a long-term deal with the Ultimate Fighting Championship mixed martial arts promotion. Crypto
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship has signed a multifaceted partnership with electric vehicle technology company Battle Motors, which has been designated the organization's official light duty truck as…
MMA
Fan Engagement

The Ultimate Fighting Championship has set what is said to be a first for the sports industry by agreeing a deal with technology start-up Fabacus to launch a global consumer rewards programme for fans…
Multi-sport
Finance & Law

Endeavor’s initial public offering will generate funds to provide “flexibility” over how the business is run, pay down debt and enable further acquisitions, according to Mark Shapiro, president at the s…
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship has opened up a new sponsorship category after agreeing a multi-year deal with Howler Head Whiskey
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship (UFC) has signed up cannabidiol (CBD) and Hemp product specialists Love Hemp as a global sponsor. The five-year, multi-million dollar deal will run from June 1 2021
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship has secured a sponsorship deal with crypto casino and sportsbook company Stake.com in its first official betting partner deal in Latin America and Asia
Mixed Martial Arts
Licensing & Merchandising

Trading card and sports sticker manufacturer Panini has been awarded an exclusive global trading card licensing agreement for mixed martial arts’ Ultimate Fighting Championship.
Mixed Martial Arts
Licensing & Merchandising

The Ultimate Fighting Championship has entered into a multiyear partnership with US online clothing retailer Zappos
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship has announced a partnership with recovery and performance technology brand Hyperice, which has been designated the organization's official recovery technology partner
Mixed Martial Arts
Fan Engagement

Ultimate Fighting Championship has signed a licensing agreement with global creative tech company ACX Music to create music streaming app "UFC Ultimate Sound.
Multi-sport
Events

The president of the German football federation and the chairman of Bayern Munich are proposing a salary cap for professional football in Europe
Multi-sport
Finance & Money

Credit ratings agency S&P Global this week downgraded Endeavor, owner of the IMG sports marketing agency and the Ultimate Fighting Championship, from "highly speculative" to "substantial risk"
Mixed Martial Arts

The Ultimate Fighting Championship (UFC) has announced a multi-year extension of its marketing partnership with Blackheart Premium Spiced Rum. Terms were not disclosed
Mixed Martial Arts

The Ultimate Fighting Championship has inked one renewal and four new partnerships since December last year, raising at least $6m (€5.3m) in sponsorship revenue.