The Ultimate Fighting Championship has signed a multifaceted partnership with electric vehicle technology company Battle Motors, which has been designated the organization's official light duty truck as well as the inaugural presenting partner of UFC’s light heavyweight division.
Battle Motors will gain a branded presence on the Octagon canvas at select UFC events, as well as numerous sponsorship integrations within UFC content on both linear and digital platforms, including live broadcasts, pay-per-views, and social media assets.
Battle Motors branding will also be integrated into UFC marketing material related to the light heavyweight division, including the main card light heavyweight bouts on UFC pay-per-view broadcasts.
Inside the arena, fans can cheer on their favorite UFC athletes from the Battle Motors brigade section, a seating area near the Octagon that is set aside to celebrate front-line industrial workers.
“We love creating innovative partnerships, like this one with Battle Motors, that gives us the opportunity to provide extraordinary value to our sponsors,” said Paul Asencio, UFC's senior vice president of global partnerships. “We’re looking forward to helping Battle Motors reach more customers than ever through the power of the UFC brand.”The partnership potentially opens the door for more UFC weight divisions to gain presenting sponsors.