Ultimate Fighting Championship (UFC)
Spirits

The UFC has signed its first ever ‘Official Vodka Partner’ in the form of best-selling Ukraine-based vodka brand Nemiroff.
Spirits

UFC has signed a US-only partnership with Blackheart Premium Spiced Rum – making the distilled spirits brand the MMA organisation’s first 'Official Rum'.

UFC has announced its third partnership agreement in the space of a week as it continues to broaden its portfolio under the ownership of the Endeavor agency
Mixed Martial Arts

Conor McGregor hasn’t fought since boxing against Floyd Mayweather in August 2017 and his last Mixed Martial Arts (MMA) outing was nearly two years ago – but he remains the biggest draw in Ultimate Figh…
Mixed Martial Arts

Mixed martial arts organisation the Ultimate Fighting Championship has opened up a new sponsorship category by partnering with all-organic meal delivery service Trifecta Nutrition
Mixed Martial Arts

Apparel company PVH has agreed a deal for its Van Heusen formalwear brand to become the official men’s dress furnishings provider of the Ultimate Fighting Championship mixed martial arts organisation.
Mixed Martial Arts
Betting

Mixed martial arts promotion the Ultimate Fighting Championship has agreed a sponsorship deal with betting company Parimatch, which becomes its first marketing partner in the Commonwealth of Independent…
Mixed Martial Arts
Airlines

Low-cost airline AirAsia has signed sponsorship deals with leading mixed martial arts and surfing organisations to help grow the brand in important Asia-Pacific markets such as China and Australia
Mixed Martial Arts
Airlines

The Ultimate Fighting Championship mixed martial arts organisation plans to host five events in Asia and Australia in 2018 as it consolidates its presence in Asia-Pacific and creates more assets for its expanding regional sponsorship roster.

Mixed Martial Arts
Beer

Mixed martial arts promotion the Ultimate Fighting Championship (UFC) has signed up Mexican beer brand Modelo Especial in a multi-year deal for the US market only.

Mixed Martial Arts
Sporting Goods

The Ultimate Fighting Championship mixed martial arts promotion has entered into a partnership with mouthguard manufacturer Opro.

Mixed Martial Arts
Beer

Mixed martial arts promotion the Ultimate Fighting Championship has entered into a multi-year partnership with Mexican beer band Modelo Especial.

Mixed Martial Arts
Retail

The Ultimate Fighting Championship mixed martial arts organisation has entered into a partnership with convenience store chain 7-Eleven.

Mixed Martial Arts

Mixed martial arts series the Ultimate Fighting Championship has struck a partnership with sports supplement provider Performance Inspired.

Mixed Martial Arts
Tyres

Tyre manufacturer General Tire has entered into a partnership with the Ultimate Fighting Championship mixed martial arts promotion.
Mixed Martial Arts
Healthcare Equip. & Supplies

The Ultimate Fighting Championship mixed martial arts promotion has entered into a partnership with Hospital for Special Surgery.

In this month’s Sports Sponsorship Insider, we covered ambitious sponsorship moves in mixed martial arts and esports, along with somewhat less heady growth stories in more mature, mainstream sports, l…
Mixed Martial Arts
Betting

The WME-IMG agency, which bought the Ultimate Fighting Championship mixed martial arts promotion for $4bn (€3.8bn) in July, wants to bring more blue-chip sponsors to the organisation on longer-term contracts and significantly increase the figure it generated from sponsorship in 2015.