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UFC renews with AirAsia, signs with PokerStars, Motel 6, LiteCoin, Kraft Heinz

LAS VEGAS, NV - MARCH 02: Jon Jones punches Anthony Smith in their UFC light heavyweight championship bout during the UFC 235 event at T-Mobile Arena on March 2, 2019 in Las Vegas, Nevada. (Photo by Jeff Bottari/Zuffa LLC/Zuffa LLC)

The Ultimate Fighting Championship has inked one renewal and four new partnerships since December last year, raising at least $6m (€5.3m) in sponsorship revenue.

The partnerships cover six categories, including aviation; cryptocurrency; gambling; hotels; frozen food; and protein snacks. All but one of the categories are new.

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