Sri Lanka Cricket (SLC)
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Indian motorcycle manufacturer Hero MotoCorp has been unveiled as the title sponsor of the Nidahas Trophy, a new Twenty20 cricket tournament that will be contested by the national teams of Sri Lanka, India and Bangladesh.
Specialist cricket website Cricbuzz will serve as the title sponsor of the forthcoming Test match series between Sri Lanka and India.
To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.