SBK (Superbike FIM World Championship)
Prosecco DOC toasts World Superbikes extension
Italian wine brand Prosecco DOC has signed a one-year extension to its partnership with the Superbike World Championship (WSBK) motorcycling series.
World Superbikes stars to towel off with new partner
Technical towel brand Bubel has reached an agreement to become an official supplier to the International Motorcycling Federation (FIM) Superbike World Championship (WSBK) for the 2014 season.
Geico on board for World Superbikes’ US round
US auto insurance company Geico has signed up as the presenting sponsor of the Superbike World Championship (WSBK) race at the Laguna Seca circuit in California.
Fassi Gru carries off World Superbikes extension
Italian lifting equipment manufacturer Fassi Gru has signed a one-year extension to its role as an official sponsor of the Superbike World Championship (WSBK) motorcycling series.
Exclusive: Dorna to sell Superbike race title sponsorships
Dorna Sports, organiser of the Fédération Internationale de Motocyclisme Superbike World Championship, has begun marketing race title sponsorship rights based on the model of MotoGP.
The power of not yet…
Matthew Glendinning, editor of Sports Sponsorship Insider, provides a round-up of articles found in the May issue of our monthly newsletter.
Dorna Sports looks to MotoGP model to drive sales of Superbike race title sponsorships
Dorna Sports, organiser of the Fédération Internationale de Motocyclisme Superbike World Championship, has begun marketing race title sponsorship rights based on the model of MotoGP.