SBK (Superbike FIM World Championship)

Spanish automotive manufacturer Seat has agreed a partnership with the Superbike World Championship (WorldSBK) motorcycling series.

Italian crane and industrial-lifting products manufacturer Fassi Group has opted to extend its main event sponsorship of the French round of the Superbike World Championship motorcycling series.

Title sponsorship rights to the UK and US legs of the Superbike World Championship (WorldSBK) motorcycling series have been awarded to motorcycling apparel company Acerbis and insurance firm Geico, respectively.

Italian motorcycle boots manufacturer Gaerne has expanded its partnership with the Superbike World Championship (WorldSBK) motorcycling series.

Tyre supplier Pirelli has expanded its involvement with the Superbike World Championship by signing up as the main sponsor of three of the series’ rounds.

World Superbikes (WSBK) has met its five-year sponsorship target, from 2013 to 2017, three years early and has secured just under half of that total until 2020 with a new series title deal.

The World Superbike Championship (WSBK) has confirmed Motul, the French motor oils and industrial lubricants producer, as its new title sponsor.

French lubricant manufacturer Motul has moved to strengthen its presence in the professional motorcycling market by signing a wide-ranging sponsorship deal with the Dorna Sports agency.

Italian snack food company Pata Group has expanded its commercial activities surrounding the Superbike World Championship (WSBK) motorcycling series.

Oil and lubricants manufacturer Rock Oil has signed a two-year associate-level partnership with the British Superbike Championship.

Web hosting and cloud services company Aruba has agreed a three-year title sponsorship deal with the factory team of Italian motorcycle manufacturer Ducati in the Superbike World Championship.

Australian insurance company Swann Insurance has struck a deal to become the main sponsor of the opening round of the 2015 Superbike World Championship (WSBK).

Pirelli has extended a deal to serve as the official tyre supplier of the Superbike World Championship.

Motorcycle accessories firm Shad has agreed a multi-year deal with the Superbike World Championship’s (WSBK) commercial rights holder Dorna Sports to become an official supplier to the series.

Italian tyre manufacturer Pirelli has enhanced its partnership with the Superbike World Championship (WSBK) by taking on title sponsorship of the motorcycling series’ new race in Malaysia.