SBK (Superbike FIM World Championship)
WSBK hits target, secures around 40% for long-term
World Superbikes (WSBK) has met its five-year sponsorship target, from 2013 to 2017, three years early and has secured just under half of that total until 2020 with a new series title deal.
The power of not yet…
Matthew Glendinning, editor of Sports Sponsorship Insider, provides a round-up of articles found in the May issue of our monthly newsletter.
Dorna Sports looks to MotoGP model to drive sales of Superbike race title sponsorships
Dorna Sports, organiser of the Fédération Internationale de Motocyclisme Superbike World Championship, has begun marketing race title sponsorship rights based on the model of MotoGP.
Eni powers global awareness with World Superbikes
WorldSBK renews with technical partner
Italian motorcycle manufacturer Fantic Motor has extended its partnership with the Superbike World Championship (WorldSBK) motorcycling series.
WorldSBK secures title sponsor for Imola round
Italian snack food company Pata Group has stepped up its support of the Superbike World Championship (WorldSBK) by becoming the title sponsor of this season’s round in Imola, Italy.
Seat takes to the track with WorldSBK
Fassi extends sponsorship of French WSBK race
Italian crane and industrial-lifting products manufacturer Fassi Group has opted to extend its main event sponsorship of the French round of the Superbike World Championship motorcycling series.