SBK (Superbike FIM World Championship)

Latest Features

World Superbikes (WSBK) has met its five-year sponsorship target, from 2013 to 2017, three years early and has secured just under half of that total until 2020 with a new series title deal.

Matthew Glendinning, editor of Sports Sponsorship Insider, provides a round-up of articles found in the May issue of our monthly newsletter.

Dorna Sports, organiser of the Fédération Internationale de Motocyclisme Superbike World Championship, has begun marketing race title sponsorship rights based on the model of MotoGP.

THE FIM SUPERBIKE World Championship (SBK) will have a new title sponsor for the 2012 season and beyond, after Italian energy company Eni agreed a multi-year deal ahead of round two of the series in Imola,…

Italian motorcycle manufacturer Fantic Motor has extended its partnership with the Superbike World Championship (WorldSBK) motorcycling series.

Italian snack food company Pata Group has stepped up its support of the Superbike World Championship (WorldSBK) by becoming the title sponsor of this season’s round in Imola, Italy.

Spanish automotive manufacturer Seat has agreed a partnership with the Superbike World Championship (WorldSBK) motorcycling series.

Italian crane and industrial-lifting products manufacturer Fassi Group has opted to extend its main event sponsorship of the French round of the Superbike World Championship motorcycling series.