With the 2020-21 La Liga season was played behind closed doors, Barcelona shirt sponsor Rakuten engaged fans by asking them to submit images to a photomosaic displayed at the entrance of the Camp Nou.
Japanese video game company Konami said it has dropped French footballer Antoine Griezmann from his role as a brand ambassador following a racism row involving him and his French teammate Ousmane Dembele
Spanish LaLiga football club FC Barcelona has agreed a deal with Japanese e-commerce giant Rakuten to roll out an exclusive range of club merchandise on its platform
Rakuten House was a branded space erected in Chicago to leverage the ecommerce brand’s rights around the 2020 All-Star Weekend.
Japanese e-commerce platform Rakuten has signed as the new title partner of the Davis Cup – tennis’s biggest international team competition.
Sports Sponsorship Insider editor Matthew Glendinning reports on some of the highlights from the Leaders Week conference in London.