PSG signs Goat as sleeve sponsor in eight-figure deal

(Mock-up for illustrative purposes only. Credit: PSG)

French Ligue 1 football club Paris Saint-Germain has announced sneaker and luxury apparel marketplace Goat as its new sleeve sponsor.

Under the agreement, Goat will work with PSG to promote its premium platform to football and fashion fans. The company will serve as an official partner of PSG until the end of this season before stepping up as sleeve sponsor in July.

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