National Basketball Association (NBA)
NBA expands its ties to Google in multi-year agreement
US-based technology giant grows existing relationship with the league
NBA, LegalZoom create small business grant program
League aligns with online legal services platform for new community initiative
NBA appoints Ranveer Singh as ambassador
The NBA has appointed Bollywood star Ranveer Singh as a brand ambassador in India
Thank You Basketball – Foot Locker & the NBA
In July 2020, Foot Locker’s House of Hoops sub-brand debuted a short form video to welcome back the NBA and build affinity with hoops fans.
Above the Waves – Kaiser Permanente & the NBA/Golden State Warriors
In May 2020, healthcare provider Kaiser Permanente leveraged Warriors’ star Klay Thompson’s treatment and rehabilitation after an ACL tear into a documentary about health expertise and personal resilience.
Betway extends US reach by partnering with multiple NBA, NHL franchises
Global gaming operator Betway has continued to expand its reach in the United States by partnering with the National Basketball Association, five NBA teams and two National Hockey League franchises.
LeBron James, Lakers top NBA jersey sales in US
The National Basketball Association has announced that the Los Angeles Lakers and the team’s superstar LeBron James have topped the league’s jersey sales in the United States during the first half of …
NBA secures Clorox, Bally’s partnerships
Cleaning products brand Clorox has been named the official cleaning partner of the National Basketball Association and Women’s National Basketball Association in a multiyear agreement.
Canada Goose, NBA secure multiyear partnership for All-Star Weekends
Lifestyle clothing brand Canada Goose has secured a multiyear partnership with the National Basketball Association, in which the company has been designated an official outerwear partner of NBA All-Star…
Hennessy becomes NBA’s first global spirits partner
Leading cognac brand Hennessy has announced a global expansion of its sponsorship with the National Basketball Association, making Hennessy the 'Official Spirit of the NBA' worldwide
Data Snapshot: NBA 2020-21
The Covid-19-enforced interregnum in the 2019-20 NBA season created an opportunity assuredly exploited by the league’s commercial team.
NBA extends French sports betting deal with FDJ
The National Basketball Association has struck a multi-year extension of its sports betting partnership in France with lottery and gaming operator La Française des Jeux (FDJ).
CarMax named official auto retailer of NBA, WNBA
US leading used car retailer CarMax has struck a wide-ranging deal with the National Basketball Association, Women's National Basketball Association and Turner Sports
NBA expands on YOP association with France sponsorship
The National Basketball Association has signed a regional sponsorship contract in France with yoghurt drink brand YOP
NBA poised to loosen sponsorship restrictions to boost team revenues
The National Basketball Association is reportedly poised to loosen sponsorship restrictions in sports betting, hard alcohol and casino categories in order to boost cash flow into teams in the wake of the…
Infront lands Nilox as NBA’s first Italian sponsor
Infront Italy has landed the National Basketball Association its first sponsor in Italy, agreeing a multi-year deal with smart mobility and consumer electronics firm Nilox
NBA, WNBA strike multiyear partnership with ServiceNow
Pair of leagues deepens their ties to California software company