In October 2020, Chinese tech giant Lenovo leveraged its partnership with the Ducati Corse MotoGP team with an online contest offering fans a chance to redesign its sponsor logo on the Ducati bike for the second half of the season.
Dorna Sports, commercial rights-holder of motorcycling's MotoGP, has extended its association with technology firm Lenovo, which sponsors the MotoGP eSport Championship in a multi-year deal
MotoGP team Ducati has signed up technology specialist Lenovo as its title sponsor
Italian Serie A football club Inter Milan has agreed a sponsorship deal with Chinese IT and technology company Lenovo. The five-year deal names Lenovo as a global technology partner of the club
Chinese IT and technology company Lenovo has entered into a partnership with the MotoGP motorcycling world championship
Chinese PC hardware brand Lenovo has signed its first US esports partnership with California-based Team SoloMid