HomeNewsNewsInformation TechnologyMotorsportGlobal

MotoGP signs up Lenovo as technical partner

Chinese IT and technology company Lenovo has entered into a partnership with the MotoGP motorcycling world championship.

Lenovo will serve as a technical partner of the series for the rest of the 2019 season and the 2020 campaign. The deal steps up Lenovo’s backing of MotoGP, with the company’s Lenovo Legion gaming brand an existing partner of the MotoGP eSport Championship.

Lenovo will equip staff with its desktop PCs, laptops, workstations, tablets, monitors and data centre solutions. The company will also provide day-to-day office operations and video services to enhance television coverage of the series.

Lenovo will benefit from visibility on on-screen graphics during television broadcasts of every MotoGP race. The company will also be featured on prominent banners in the pitlane at each grand prix.

Most recent

Italy’s top-tier clubs are set to lose millions of euros per season in sponsorship revenues from next season due to the government ban on betting advertising, which comes into force next month.

Chinese smartphone brand Oppo has combined the launch of its flagship Reno handset with its ICC Cricket World Cup campaign: #BeAShotmaker.

The French Tennis Federation (FFT) has struck two deals for the Roland-Garros grand slam tournament.

Spanish bank Santander has extended its LaLiga title sponsorship by one season – 2020-21 – at a similar fee, SportBusiness Sponsorship has learned. The deal was signed in March.