Lenovo signs first US esports partnership with Team SoloMid

Chinese PC hardware brand Lenovo has signed its first US esports partnership with California-based Team SoloMid.

Under the deal, Lenovo will hold the naming rights to the Legion Lounge, a new gaming centre at Team SoloMid’s forthcoming training HQ in Los Angeles.

As Team SoloMid’s exclusive PC partner, Lenovo will also supply PC equipment to the lounge at the 25,000-square-foot facility.

The lounge will be kitted out with Lenovo’s Legion gaming hardware products, and will also be used by Team SoloMid’s in-house content team.

Read this: HTC signs new esports deal with FaZe Clan, renews with Team SoloMid

Matt Zielinski, president of Lenovo North America, said: “With the esports audience projected to surpass NFL viewership and reach 276 million by 2022, Lenovo is excited to partner with a veteran team that helped to elevate the popularity of esports in the US.”

Last month, Team Solomid renewed its partnership with Taiwanese hardware firm HTC, which will activate using its Vive virtual reality headset.

HTC also signed a similar deal with rival US esports team FaZe Clan.

Team SoloMid competes in titles such as League of Legends, Fortnite, Rocket League and Super Smash Bros.

Its existing partners include Logitech, Twitch, Dr Pepper and GrubHub.