Ford

UK public-service broadcaster the BBC has agreed a five-year extension to its rights deal for RideLondon, while US automotive manufacturer Ford has signed on as presenting partner of the event touted as…

New Zealand Football has agreed a three-year sponsorship deal with Ford New Zealand through which the domestic arm of the US automotive giant will take on naming rights to the women’s national team for t…

International sports broadcaster Eurosport has teamed up with Ford to launch ‘Bring on Tomorrow’, a new digital content series that will investigate future innovations in motorsport as part of a wider mar…

To promote the non-skid technology in its EcoSport SUV, Ford leveraged its sponsorship of Brazilian top-tier basketball by removing the sounds of sneakers squeaking on the court.

US automotive manufacturer Ford has signed a five-year sponsorship deal with the Churchill Downs racetrack

Major League Soccer team LAFC has announced a multi-year deal with automobile manufacturer Ford, which has been designated its official domestic automobile partner

The Desert Ford Dealers arm of US automotive manufacturer Ford has signed on as the latest founding partner of Allegiant Stadium for NFL American football franchise the Oakland Raiders’ move to the new L…

NFL American football franchise the Denver Broncos has entered into a multi-year partnership with US automotive manufacturer Ford