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NFL’s Broncos unveil wide-ranging Ford deal

NFL American football franchise the Denver Broncos has entered into a multi-year partnership with US automotive manufacturer Ford.

Ford will now serve as the official truck and SUV of the Broncos and will benefit from a branding presence on various surfaces inside the team’s Mile High Stadium.

The company will also work with the Broncos to offer fans a range of perks and discounts, as well as run a series of community and charity initiatives.

Ford will also have a presence on the team’s website, serve as presenting partner of the ‘Road to the Draft’ and ‘One Route’ video series and support the franchise’s ‘Bronco Bike Valet’ service that allows fans to park their bicycles in a secure location at home games.

In addition, Ford will become the first ever presenting sponsor of the Bronco’s pre-season training camp.

Mac Freeman, chief commercial officer of the Broncos, said. “Ford is a premier brand Coloradans can identify with, and we look forward to sharing the benefits of this new partnership with our fans.”