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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
NFL signs PointsBet as second-tier approved sportsbook operator
The National Football League has added gambling platform PointsBet as an approved sportsbook operator ahead of its 2021 season
Citrus Bowl signs up new presenting sponsor
US marine and watersports retail store chain Overton’s has agreed a deal to become the new presenting sponsor of the Citrus Bowl US college American football game.
NFL’s Jaguars team up with Ford dealership
Southern Ford Dealers has agreed a four-year sponsorship deal with NFL American football team Jacksonville Jaguars.
NFL signs up new partner in Canada
Tyre supplier Nokian Tyres has become an official sponsor of the NFL Canada division of American football league the NFL.