Football Association (The FA)

Digital bank Chase UK is using sponsorship of the four football ‘home nations' to build on its successful entry into the UK market.

A change in strategy at AB InBev has let in Carling to exploit FA Cup rights, while Budweiser supports the England national teams and holds Wembley Stadium pouring rights. Matthew Glendinning reports.

Video gaming brand Xbox has become the official gaming partner of the England Football Teams under a new deal with the Football Association

Sport Collective, the sports marketing agency founded by two of the English Football Association’s former commercial chiefs, Peter Daire and Sean McAuliffe, has announced a collaboration with GV6 sports, t…

After 170 years of trading, high street chemist Boots’ first sport sponsorship backed women’s football via partnerships with all five football associations in the British Isles.

In 2019, the Football Association’s official payments partner pushed its mission – to ‘facilitate people’s passions with quick and easy payments’ – by allowing grassroots teams to easily pay their fees via the FA Matchday App.

England’s Football Association has named Kathryn Swarbrick as its new commercial and marketing director.

Free-to-air TV coverage will be “critical” for the continued growth of women’s football sponsorship, according to the director of the women’s game in England. Aft

The Football Association’s search for an exclusive Lead Partner has ended with the signing of British telco BT as the most-visible sponsor for all England national football teams.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

UK banking group Barclays has signed a multi-million-pound deal as the first title sponsor of the English Women’s Super League.

Exercise drink Lucozade Sport has been unveiled as an Official Partner of the England women’s national football team.

Following the conclusion of the Fifa World Cup 2018 last month, Sports Sponsorship Insider investigated the sponsorship portfolios of national football associations competing in Russia.

The English Football Association has entered into a wide-ranging partnership with consumer electronics manufacturer LG.

Will the media coverage given to major women's sports events in football, rugby and cricket during the summer inspire greater sponsorship investment in women’s sport in the UK? 

The busy summer of sport for women's national teams in football, cricket and rugby union represents, for some, a watershed moment in the development of women's sport, not least because of the growing…

At the start of the Women's Euro 2017 finals, Sports Sponsorship Insider spoke to Mark Bullingham, the Football Association’s group commercial and marketing director, and Katie Brazier, the FA’s head of women's leagues and competitions, about the commercial opportunities in the women’s game. 

The English Football Association, the sport’s national governing body, has ended its commercial partnership with bookmaker Ladbrokes.