Football Association (The FA)
FA looking for uplift as Nike renewal talks get under way
England’s Football Association has begun talks with sporting goods company Nike about a renewal of its kit supply deal, which expires at the end of the 2017-18 season. The deal is by far the most important single sponsorship contract for the FA.
FA bets on Ladbrokes partnership
British bookmaker Ladbrokes has agreed a multi-year deal to become the new official betting partner of the English Football Association.
Emirates title sponsorship part of wider FA revamp
The FA Cup title sponsorship deal which England’s Football Association signed with Emirates this month keeps the association on course to hit its commercial revenue target.
SSE pens Women’s FA Cup title sponsorship deal
Energy company SSE has been unveiled as the new title sponsor of the Women’s FA Cup, the top knockout tournament in English women’s club football.
Emirates confirms talks as Qatar Airways rejects FA Cup link
Emirates airline has confirmed talks over a potential sponsorship deal for the English FA Cup club football knockout competition, as Qatar Airways denied interest in partnering with the competition.
Emirates set to lift FA Cup title rights – reports
Emirates airline has agreed terms on a title sponsorship for the English FA Cup club football knockout competition, according to multiple UK media reports.
FA connects with Samsung
The English Football Association (FA) has signed a new partnership with Korean electronics manufacturer Samsung.
EE beats rivals to take long-awaited Wembley spot
EE beat competition from rival telecoms brands and brands from the finance sector to sign its six-year Lead Partner deal last month with Wembley Stadium in London.
EE connects with Wembley Stadium in landmark deal
London’s Wembley Stadium has ended its search for a lead partner with telecommunications company EE signing a six-year deal to take on the rights.
Budweiser exit highlights FA Cup weaknesses
Beer brand Budweiser’s decision not to renew its lead partner contract with English football’s FA Cup has highlighted some weaknesses in the competition’s value to sponsors, industry experts said this month.
FA Cup and Budweiser to go separate ways
The English Football Association is seeking a new lead partner for its FA Cup knockout competition from the 2014-15 season, with its current deal with Budweiser due to end following the current 2013-14 campaign.
Zoopla and West Brom to part company after Anelka controversy
Property and house prices website Zoopla has opted against renewing its shirt sponsorship deal with English Premier League football team West Bromwich Albion at the end of the current 2013-14 season.
Zoopla threatens to pull plug on West Brom deal over Anelka selection
Property and house prices website Zoopla is reported to have issued an ultimatum to West Bromwich Albion, threatening to withdraw its shirt sponsorship of the English Premier League football team if it selects Nicolas Anelka for tonight’s match against Everton.
Vauxhall: Interview with Chris Hornbuckle, head of sponsorship for Vauxhall Motors
Chris Hornbuckle, Vauxhall’s head of sponsorship, discusses the business decisions behind the company’s sponsorship strategy.
English FA to expand portfolio with new international sponsorship packages
The English Football Association plans to increase its annual sponsorship revenue of around £35m (€41.6m/$55.5m) by selling newly-created global and territory-specific international sponsorship packages in its next four-year rights cycle.
EXCLUSIVE: English FA to sell territory-specific international sponsorship rights
The English Football Association will sell newly-created territory-specific international sponsorship deals as part of its next rights cycle.