Football Association (The FA)

England’s Football Association has begun talks with sporting goods company Nike about a renewal of its kit supply deal, which expires at the end of the 2017-18 season. The deal is by far the most important single sponsorship contract for the FA.

British bookmaker Ladbrokes has agreed a multi-year deal to become the new official betting partner of the English Football Association.

The FA Cup title sponsorship deal which England’s Football Association signed with Emirates this month keeps the association on course to hit its commercial revenue target.

Energy company SSE has been unveiled as the new title sponsor of the Women’s FA Cup, the top knockout tournament in English women’s club football.

Emirates airline has confirmed talks over a potential sponsorship deal for the English FA Cup club football knockout competition, as Qatar Airways denied interest in partnering with the competition.

Emirates airline has agreed terms on a title sponsorship for the English FA Cup club football knockout competition, according to multiple UK media reports.

The English Football Association (FA) has signed a new partnership with Korean electronics manufacturer Samsung.

EE beat competition from rival telecoms brands and brands from the finance sector to sign its six-year Lead Partner deal last month with Wembley Stadium in London.

London’s Wembley Stadium has ended its search for a lead partner with telecommunications company EE signing a six-year deal to take on the rights.

Beer brand Budweiser’s decision not to renew its lead partner contract with English football’s FA Cup has highlighted some weaknesses in the competition’s value to sponsors, industry experts said this month.

The English Football Association is seeking a new lead partner for its FA Cup knockout competition from the 2014-15 season, with its current deal with Budweiser due to end following the current 2013-14 campaign.

Property and house prices website Zoopla has opted against renewing its shirt sponsorship deal with English Premier League football team West Bromwich Albion at the end of the current 2013-14 season.

Property and house prices website Zoopla is reported to have issued an ultimatum to West Bromwich Albion, threatening to withdraw its shirt sponsorship of the English Premier League football team if it selects Nicolas Anelka for tonight’s match against Everton.

Chris Hornbuckle, Vauxhall’s head of sponsorship, discusses the business decisions behind the company’s sponsorship strategy.

The English Football Association plans to increase its annual sponsorship revenue of around £35m (€41.6m/$55.5m) by selling newly-created global and territory-specific international sponsorship packages in its next four-year rights cycle.

The English Football Association will sell newly-created territory-specific international sponsorship deals as part of its next rights cycle.