Fanatics
Fanatics valuation hits $18bn after $325m funding round, Rubin announced as CEO
Global sports merchandising company Fanatics has closed its latest funding round having attracted $325m (€277m) in new investment, bringing the overall valuation of the retail operator to $18bn.
Fanatics strikes exclusive Ohtani memorabilia, collectibles partnership
Global sports merchandising giant Fanatics has secured an exclusive, multiyear memorabilia and collectibles partnership with Major League Baseball superstar Shohei Ohtani
NBA, Fanatics open first retail store in UK
Location in London expands international ambitions for both the league, company
Nassib has top-selling NFL jersey after coming out as gay
Las Vegas Raiders defensive end Carl Nassib has had the top-selling jersey on the National Football League's e-commerce partner Fanatics since becoming the first active NFL player to come out as gay
Fanatics, University of Tennessee strike 10-year retail partnership
Global sports merchandising giant Fanatics is continuing to expand its collegiate business with a 10-year retail partnership with the Southeastern Conference's University of Tennessee
Canada Soccer, Fanatics strike long-term retail partnership
Canada Soccer has unveiled a long-term, multichannel retail partnership with global sports merchandising company Fanatics, which will significantly enhance the shopping experience for fans and provide…
MLB aligns with high-profile startup for NFT project
League looks to grow its profile in emerging digital collectibles market
PSG furthers US drive with LA retail store in Fanatics tie-up
French Ligue 1 club Paris Saint-Germain has set a first for a European football team by opening a permanent retail store in the US as part of its deal with global sports merchandising company Fanatics
Phoenix Suns, Fanatics strike long-term omnichannel retail partnership
Global sports merchandising giant Fanatics has announced a long-term omnichannel retail partnership with the National Basketball Association's Phoenix Suns
Fanatics, University of Minnesota sign omnichannel agreement
Global sports merchandising giant further expands its collegiate business
Fanatics, University of Oklahoma secure 10-year retail and licensing partnership
Fanatics has secured a 10-year exclusive retail and licensing partnership with the University of Oklahoma, in which the global merchandising giant will now become the Sooners' primary apparel and headwear…
Fanatics adds Magic Johnson to board
Basketball Hall of Famer to help guide global merchandising giant
Fanatics expands into Chinese market via Hillhouse Capital partnership
Sports merchandising giant Fanatics is expanding its operations into China though a joint venture with leading Asia-focused private equity fund Hillhouse Capital
Atlético Madrid extends Fanatics merchandise deal until 2025
Spanish LaLiga side Atlético de Madrid has announced an extension to its e-commerce and manufacturing deal with sports merchandising giant Fanatics that will take the agreement up to 2025.
Fanatics, Lids expand college sports presence with Barnes & Noble Education partnership
US college bookstore operator Barnes & Noble Education (BNED) has entered into a long-term strategic partnership with leading online sports merchandise company Fanatics, and bricks and mortar retailer…
Fanatics adds non-apparel expertise with WinCraft deal
Fanatics has further strengthened its position in the licensed sports merchandise marketplace by acquiring WinCraft
NHL Reverse Retro jersey collection proves immediate commercial success
The National Hockey League's new Reverse Retro jersey collection, which has been created in partnership with league partner adidas, has proven an immediate commercial success across a series of metrics
National Lacrosse League and Fanatics agree multiyear e-commerce partnership
The National Lacrosse League has agreed a multiyear partnership with sports merchandising giant Fanatics, which will bring the organization's online merchandise and retail efforts into one consolidated l…