English Premier League (EPL)
Fulham nets record sponsorship deal for Premier League return
BYD deal highlights rise of Arsenal’s secondary partners
Chinese electric vehicle manufacturer BYD Auto has become English Premier League club Arsenal’s Official Car and Bus Partner in a multi-year, global deal.
Marketers seek collective club deal for EPL sleeve partners
Agreement with Virgin keeps Saints in virtuous circle
English Premier League club Southampton increased the value of its main shirt sponsorship rights in the deal agreed with UK media and telecommunications company Virgin Media this month.
TAG Heuer seizes Premier League deal, rivals hold fire
Carling returns to Premier League as beer partner
Beer brand Carling has been unveiled as an official partner of football’s English Premier League.
Premier League to keep time with Tag Heuer
Swiss watch manufacturer Tag Heuer has been unveiled this (Tuesday) afternoon as a new partner of football’s English Premier League.
DraftKings takes EPL route into UK market
DraftKings’ deals with three English Premier League clubs are a precursor to a major UK marketing push set to start from the 2016-17 season.
European Football Sponsorship Report 2015-16
Values of main shirt sponsorship and kit supply deals for the 98 clubs in the Big Five European football leagues form the backbone of this report. It contains extensive analysis of this income, with charts and text looking at angles such as the biggest-spending industries, the spread of wealth between clubs, and more. Also includes: comprehensive listings of the sponsors for each club, in-depth case studies of sponsorship programmes of 10 clubs, and analysis of league central sponsorship programmes.
Liverpool renews Maxxis partnership
Tyre manufacturer Maxxis International has extended its partnership with English Premier League football club Liverpool.
Royal London to watch over West Ham
English Premier League football club West Ham United has agreed a two-year partnership with British watch brand Royal London.
Coral wagers on Newcastle partnership
English Premier League football club Newcastle United has entered into a partnership with betting company Coral.
Norwich begins search for new main sponsor as Aviva downgrades
English Premier League football team Norwich City is searching for a new shirt sponsor for the 2016-17 season after insurance company Aviva signed an extended, but downsized, deal with the club.
JD teams up with Crystal Palace
Sportswear retailer JD has agreed a deal to become a stadium partner of English Premier League football club Crystal Palace.
Betfair enhances Premier League presence with Southampton
Betting company Betfair has entered into a partnership with English Premier League football club Southampton in a move to further strengthen its presence in the competition.
Watford displays extended partnership with Hannspree
Consumer electronics manufacturer Hannspree has extended its partnership with English Premier League football club Watford.
West Brom keeps Bet365 in betting portfolio
English Premier League football club West Bromwich Albion has renewed its partnership with online betting company Bet365.
Hood Group to push Asda Home Insurance through Stoke deal
Insurance provider Hood Group has been unveiled as the new premium partner of English Premier League football club Stoke City.