English Premier League (EPL)

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Major differences in the value of shirt sleeve rights among the English Premier League’s top six clubs have been driven, in part, by variations in the status accorded to Shirt Sleeve Partners in the s…

Chinese electric vehicle manufacturer BYD Auto has become English Premier League club Arsenal’s Official Car and Bus Partner in a multi-year, global deal.

A number of sports marketing agencies are seeking a brand or brands to become shirt sleeve badge partners to around 10 English Premier League clubs, Sports Sponsorship Insider has learned

English Premier League club Southampton increased the value of its main shirt sponsorship rights in the deal agreed with UK media and telecommunications company Virgin Media this month.

TAG Heuer has become the Premier League’s first Official Timekeeper and Watch Partner in a three-year deal from 2016-17 to 2018-19 understood to be worth CHF8m (€7.2m/$8.1m) per year.

The Football Association has agreed a deal that will see sports charity the Football Foundation become the official lead sponsor of the England team for its upcoming Uefa Nations League fixtures against…

Six of the top 20 most commercially valuable rights-holders worldwide are from the English Premier League, according to a newly-launched sponsorship evaluation engine called the POWA index.

The Premier League has partnered with long-time sponsor Electronic Arts (EA Sports) to launch its first ever official esports tournament, the ePremier League (ePL)

English Premier League football club Tottenham Hotspur has entered into a partnership with Swiss watch manufacturer IWC Schaffhausen


DraftKings’ deals with three English Premier League clubs are a precursor to a major UK marketing push set to start from the 2016-17 season.

Values of main shirt sponsorship and kit supply deals for the 98 clubs in the Big Five European football leagues form the backbone of this report. It contains extensive analysis of this income, with charts and text looking at angles such as the biggest-spending industries, the spread of wealth between clubs, and more. Also includes: comprehensive listings of the sponsors for each club, in-depth case studies of sponsorship programmes of 10 clubs, and analysis of league central sponsorship programmes.

Social trading platform and forex broker eToro will consider sponsorship opportunities in new markets in Russia and Asia following its official social trading partner deal with English Premier League club West Ham United.

UK betting exchange Betfair has signed Premier League club Liverpool FC as a regional betting partner in Europe for the current season. 

Nutrition brand IVC signed a multi-year deal in October to become English Premier League club Manchester United’s first Official Chinese Wellness Partner and the fifth regional partner to have signed up or renewed during the 2014-15 season.

The 98 clubs in the top five European football leagues – Germany’s Bundesliga, England’s Premier League, Spain’s La Liga, France’s Ligue 1 and Italy’s Serie A – will generate a combined €580m from main or pr…

Gaming brand EA Sports is paying an increased fee for its Premier League sponsorship and licensing rights, under a new deal, signed in July.

Shirt sponsorship deals by English Premier League clubs Hull City and Burnley with gaming sector brands 32Red and Fun88, respectively, appear to have dampened concerns that the sector would stay clear of football shirt sponsorships this summer because of UK gaming legislation coming into effect later this year.

Sports Sponsorship Insider spoke to Chantelle Johnson, global head of marketing for the foreign exchange trading brand Alpari UK about Alpari's global sponsorship strategy.

English Premier League football club Manchester United announced insurance company Aon as the brand behind an eight-year training kit deal which also covers the naming rights to the team’s training ground.

Sunderland and Paolo Di Canio appear to have temporarily smoothed the waters regarding claims that the English Premier League club’s new manager is a fascist, but what damage will the undercurrent of c…

Beer is big business in sponsorship, particularly in football

THE ENGLISH PREMIER LEAGUE’S central sponsorship revenue is expected to increase by up to 50 per cent in the 2013-14 to 2015-16 rights cycle, compared to 2010-11 to 2012-13.

THREE "BIG NAME" English Premier League (EPL) clubs are close to signing six-figure deals to generate new revenue streams from in-stadium mobile apps