English Premier League (EPL)
Chinese electric vehicle manufacturer BYD Auto has become English Premier League club Arsenal’s Official Car and Bus Partner in a multi-year, global deal.
English Premier League club Southampton increased the value of its main shirt sponsorship rights in the deal agreed with UK media and telecommunications company Virgin Media this month.
DraftKings’ deals with three English Premier League clubs are a precursor to a major UK marketing push set to start from the 2016-17 season.
Values of main shirt sponsorship and kit supply deals for the 98 clubs in the Big Five European football leagues form the backbone of this report. It contains extensive analysis of this income, with charts and text looking at angles such as the biggest-spending industries, the spread of wealth between clubs, and more. Also includes: comprehensive listings of the sponsors for each club, in-depth case studies of sponsorship programmes of 10 clubs, and analysis of league central sponsorship programmes.
Social trading platform and forex broker eToro will consider sponsorship opportunities in new markets in Russia and Asia following its official social trading partner deal with English Premier League club West Ham United.
UK betting exchange Betfair has signed Premier League club Liverpool FC as a regional betting partner in Europe for the current season.
Nutrition brand IVC signed a multi-year deal in October to become English Premier League club Manchester United’s first Official Chinese Wellness Partner and the fifth regional partner to have signed up or renewed during the 2014-15 season.
Gaming brand EA Sports is paying an increased fee for its Premier League sponsorship and licensing rights, under a new deal, signed in July.
Shirt sponsorship deals by English Premier League clubs Hull City and Burnley with gaming sector brands 32Red and Fun88, respectively, appear to have dampened concerns that the sector would stay clear of football shirt sponsorships this summer because of UK gaming legislation coming into effect later this year.
Sports Sponsorship Insider spoke to Chantelle Johnson, global head of marketing for the foreign exchange trading brand Alpari UK about Alpari's global sponsorship strategy.