English Premier League (EPL)

In 2020-21 – a season likely to play out largely behind closed doors – Europe’s top four football leagues held sponsorship agreements of about €315m ($383m) in contract value.

The Football Association has agreed a deal that will see sports charity the Football Foundation become the official lead sponsor of the England team for its upcoming Uefa Nations League fixtures against…

Six of the top 20 most commercially valuable rights-holders worldwide are from the English Premier League, according to a newly-launched sponsorship evaluation engine called the POWA index.

The Premier League has partnered with long-time sponsor Electronic Arts (EA Sports) to launch its first ever official esports tournament, the ePremier League (ePL)

English Premier League football club Tottenham Hotspur has entered into a partnership with Swiss watch manufacturer IWC Schaffhausen

English Premier League football club Arsenal has entered into a partnership with Egyptian financial services company Banque du Caire

English Premier League football club Manchester United has unveiled a global partnership with newly-launched mobile betting and gaming brand MoPlay. The length of the multi-year deal was not disclosed

Major differences in the value of shirt sleeve rights among the English Premier League’s top six clubs have been driven, in part, by variations in the status accorded to Shirt Sleeve Partners in the s…

English Premier League football club Crystal Palace has entered into a global partnership with Hong Kong-based logistics company Royale International

Newly-promoted Premier League club Fulham has unveiled online betting company Dafabet as its new main sponsor ahead of its return to the top flight of English football

Chinese electric vehicle manufacturer BYD Auto has become English Premier League club Arsenal’s Official Car and Bus Partner in a multi-year, global deal.

A number of sports marketing agencies are seeking a brand or brands to become shirt sleeve badge partners to around 10 English Premier League clubs, Sports Sponsorship Insider has learned

English Premier League club Southampton increased the value of its main shirt sponsorship rights in the deal agreed with UK media and telecommunications company Virgin Media this month.

TAG Heuer has become the Premier League’s first Official Timekeeper and Watch Partner in a three-year deal from 2016-17 to 2018-19 understood to be worth CHF8m (€7.2m/$8.1m) per year.

Beer brand Carling has been unveiled as an official partner of football’s English Premier League.

Swiss watch manufacturer Tag Heuer has been unveiled this (Tuesday) afternoon as a new partner of football’s English Premier League.

DraftKings’ deals with three English Premier League clubs are a precursor to a major UK marketing push set to start from the 2016-17 season.