Sportswear retailer JD has agreed a deal to become a stadium partner of English Premier League football club Crystal Palace.
The agreement, which will run for two years, from 2015-16 to 2016-17, was unveiled ahead of Palace’s first home match of the season yesterday (Sunday) against Arsenal.
Under the deal, JD will receive extensive exposure within the stadium.
“We look forward to working with the leading sports fashion retailer as they continue building their strong brand across south London,” Palace chairman Steve Parish said. “We believe they are an ideal partner to be joining our strong corporate family as together we will strive to improve on a successful past year for both brands and look forward to another successful season on and off the pitch.”