Running from September 2020 to April 2021, ‘A World United’ was a fan engagement and data capture activation based around a virtual stadium and a monthly prize draw for participating supporters and employees.
The centrepiece of DHL’s Hero Indian Super League activation during the pandemic-affected 2020-21 season saw the international logistics brand deliver the match ball to every game via drone to minimise unnecessary contact.
Formula E has agreed a new partnership with Belgian materials technology and recycling group Umicore, while the electric street racing series’ support championship, the Jaguar I-Pace eTrophy, has signed a…
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