China Mobile

Sponsorship sales for next year's Asian Games in Hangzhou, China have generated nearly RMB3.8bn ($600m/€530m), according to its organising committee.

Telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period

Migu, the video entertainment subsidiary of mobile telecoms operator China Mobile, has signed a wide-ranging agreement with the CBA, the top basketball league in China

Chinese telco China Mobile signed a deal last Friday to become exclusive telecommunication services partner of the Military World Games

China Mobile will sponsor the Liupanshui summer international marathon in Guizhou, China, and provide 5G infrastructure for both runners and attendees. According to Xinhuanet

The organising committee of the 2022 Hangzhou Asian Games announced China Telecom and China Mobile as official communication service partners, and they will provide 5G network coverage throughout the event

North American basketball league the NBA has signed a wide-ranging marketing and content partnership with Migu, a subsidiary of telco China Mobile that provides digital content products and services