British Olympic Association (BOA)

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We have heard from our subscribers that the values of second-tier sports sponsorship are often the most sought after by analysts within sports agencies and the marketing departments of brands and rights-holder…

Who would have thought that a German discount supermarket would be the perfect fit for the British Olympic Association as its supermarket partner?

German discount supermarket chain Aldi has signed a four-year deal with British Olympic Association (BOA) for the Official Supermarket rights to the British Olympic team, covering the 2016 Summer Olympic Games in Rio and the 2018 Winter Olympic Games in Pyeongchang.

In April, German discount supermarket chain Aldi signed a four-year agreement with the British Olympic Association (BOA) for the Official Supermarket rights to the British Olympic team, covering the 2016…

UK estate agent Purplebricks has signed with the British Olympic Association (BOA) as a supporter of Team GB through 2020

The McVitie’s biscuit brand has signed as an Official Partner of Team GB in the lead up to the Tokyo 2020 Olympic Games.

The British Olympic Association has signed a new partnership with UK clothing brand Ben Sherman. The deal will make Ben Sherman an Official Supporter of Team GB through Tokyo 2020 and beyond

Team GB has launched its first ever 'Official Sleep Partner' deal with UK bed retailer Dreams