British Olympic Association (BOA)

Randox Health, the UK’s largest Covid-19 PCR (polymerase chain reaction) testing provider, has signed a two-year sponsorship with the British Olympic Association as Team GB’s ‘Official Health Testing Partn…

The British Olympic Association (BOA) has signed up frozen food manufacturer Birds Eye to the sponsorship portfolio of Team GB as an Official Supporter

The General Mills-owned Yoplait Kids yoghurt brand will sponsor Team GB for the next three Olympic Games

Camelot, the company which operates the UK’s National Lottery, has agreed sponsorship deals with the British Olympic Association and British Paralympic Association ahead of the rescheduled summer Olympic a…

US-based internet company GoDaddy has agreed a deal to partner with the British Olympic Association

The British Olympic Association has announced that it will further relax its Rule 40 marketing guidelines, marking the end of a legal conflict between the BOA and a group of British athletes led by sprinter…

The British Olympic Association looks set to further relax its Rule 40 marketing guidelines after a legal challenge by prominent British athletes

UK bed retailer Dreams has appointed the M&C Saatchi Sport & Entertainment agency to activate its sponsorship of Team GB for this summer’s Olympic Games in Tokyo.

The British Olympic Association (BOA) has expanded its commercial portfolio ahead of the Tokyo 2020 Olympic and Paralympic Games by signing up British Airways as an official airline partner

The British Olympic Association (BOA) has responded ‘fully and robustly’ to legal action taken against it by some of its most notable athletes.

The British Olympic Association (BOA) has signed up healthy food brand Whole Earth as a Official Supplier of Team GB ahead of the 2020 Olympic Games

The British Olympic Association (BOA) is facing legal action from some of its top athletes over the restrictions it imposes on personal sponsorships at the Olympic Games

The British Olympic Association has become the latest national Olympic Committee to revise its Rule 40 guidelines, giving British athletes more freedom to promote their sponsors during next year's Olympic…

UK estate agent Purplebricks has signed with the British Olympic Association (BOA) as a supporter of Team GB through 2020

The McVitie’s biscuit brand has signed as an Official Partner of Team GB in the lead up to the Tokyo 2020 Olympic Games.

The British Olympic Association has signed a new partnership with UK clothing brand Ben Sherman. The deal will make Ben Sherman an Official Supporter of Team GB through Tokyo 2020 and beyond

Team GB has launched its first ever 'Official Sleep Partner' deal with UK bed retailer Dreams