Board of Control for Cricket in India (BCCI)
BCCI signs off on Vivo IPL deal
The Board of Control for Cricket in India has formally confirmed Vivo as the new title sponsor of the Indian Premier League after the Chinese mobile telecommunications firm supplied a bank guarantee to the governing body.
IPL title sponsorship transfers to Vivo Mobile, Nike extends BCCI deal
The Board of Control for Cricket in India has said Chinese mobile telecommunications firm Vivo Mobile will become the new title sponsor of Twenty20 competition the Indian Premier League, while US sportswear giant Nike has extended its contract as the official apparel partner of the Indian national team.
BCCI lands Air India partnership
The Board of Control for Cricket in India has agreed a one-year partnership with Air India.
Indian cricket profits as digital economy heats up
Competition from e-commerce and mobile phone sector companies in India has reinvigorated the value of domestic cricket properties, which struggled last year to meet the expectations of rights holders.
BCCI gains sponsorship uplift with Paytm
E-commerce firm Paytm has secured the title sponsorship rights to India’s home cricket series for the next four years.
CEAT Tyres tracks major rival with IPL partnership
Indian Tyre manufacturer CEAT Tyres is looking to make up ground on rival MRF from its three-year partnership deal of cricket’s Indian Premier League (IPL) experts said.
IPL duo snare new partners
Kings XI Punjab has secured a sponsorship agreement with banking group DCB Bank, while fellow Indian Premier League Twenty20 cricket team SunRisers Hyderabad has partnered with stationary suppliers Linc Pen & Plastics.
Rajasthan Royals secure CP Plus deal
Indian Premier League Twenty20 cricket team Rajasthan Royals has reached a commercial agreement with surveillance and security systems company CP Plus.
Royal Challengers Bangalore Bolt into new season with Tata
Automotive company Tata Motors has announced its Tata Bolt hatchback model as the principal sponsor of Royal Challengers Bangalore for the 2015 edition of the Indian Premier League Twenty20 cricket tournament.
Magicbricks.com teams up with IPL
Digital real estate company Magicbricks.com has struck an agreement with the Indian Premier League.
IPL’s Super Kings unwrap ShopClues.com deal
Indian Premier League Twenty20 cricket team Chennai Super Kings has made ShopClues.com its official e-commerce partner.
Tyka snares IPL duo
Usha extends Mumbai Indians link
Home appliance manufacturer Usha International has extended its sponsorship deal with Indian Premier League Twenty20 cricket franchise the Mumbai Indians.
Super Kings team with Spartan Sports for IPL
Indian Premier League cricket team Chennai Super Kings has agreed a kit partnership with sportswear company Spartan Sports for the 2015 season of the Twenty20 competition.
Tata Motors expands Kings XI tie-up
Tata Motors Prima, the heavy duty truck division of Indian automotive company Tata Motors, has secured a title sponsorship deal with Indian Premier League Twenty20 cricket team Kings XI Punjab.
Indian cricket in a sponsorship world of its own
To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.
Principal sponsor HTC extends with IPL’s Kings XI
The Kings XI Punjab Indian Premier League Twenty20 cricket franchise has unveiled telecommunications company HTC as its principal sponsor for the 2015 season.
Micromax picks up BCCI sponsorship rights
Consumer electronics company Micromax has secured the title sponsorship rights for international and domestic cricket that will take place in India over the next year.