Board of Control for Cricket in India (BCCI)

Dream11's wide-ranging activation program for 2020, its first year as IPL title sponsor, included a GIPHY Channel strand that gave locked-down Indian cricket fans a library of social meme fuel.

Swiggy’s IPL 2020 activation spanned national and regional television, digital and social with humorous content reinforcing its brand benefits of convenience and simplicity.

Edtech startup Unacademy leveraged its IPL 2020 partnership – including title rights to the ‘Unacademy Fan of the Match’ and the ‘Unacademy Cracking Sixes’ – to target potential and current students aged 14 to 32.

The Association of Mutual Funds in India leveraged its associate partner status of the 2020 IPL to drive investment in mutual funds through a cricket commentary style campaign on audio streaming services and social media.

Indian fintech brand CRED, an official partner of 2020 Indian Premier League, leveraged its rights through a series of tongue-in-cheek TV and online ads starring iconic celebrities from the 90s.

Chinese mobile phone maker Vivo will return as title sponsor of the Indian Premier League this year, after stepping back from the role last year and following more recent reports it was looking to exit…

The Board of Control for Cricket in India (BCCI) has signed up Indian telco Jio as title sponsor of the 2020 edition of its women's T20 Challenge

The Board of Control for Cricket in India has signed a three-year apparel sponsorship deal with fantasy gaming platform platform Mobile Premier League, replacing long-term sponsors Nike

The Board of Control for Cricket in India (BCCI) is thought to be facing the prospect of the Indian men's team touring Australia in November without a kit supply sponsor in place

The 2020 Indian Premier League T20 cricket tournament got underway on Saturday in the United Arab Emirates, after a six-month delay due to the Covid-19 pandemic

The Indian Premier League has released the schedule for its 2020 season in the United Arab Emirates

Indian Premier League (IPL) franchise SunRisers Hyderabad has signed up automotive services specialists Valvoline as its new main sponsor

T20 cricket franchise leagues in Pakistan and Sri Lanka have announced plans to play later this year. Meanwhile, Indian Premier League preparations continue, with teams adding more sponsorship deals

The Board of Control for Cricket in India (BCCI)  has added credit card payment app Cred as the latest sponsor for its Twenty20 cricket franchise tournament, the Indian Premier League (IPL).

London-based investor Lindsell Train has increased stakes in sports and entertainment companies including Manchester United, Disney and World Wrestling Entertainment - Financial Times

Indian tyre manufacturer BKT Tires has agreed sponsorship deals with six Indian Premier League teams covering this year's tournament

Twelve members of the Chennai Super Kings Indian Premier League team have tested positive for Covid-19, prompting its star batsman Suresh Raina to fly home to India and causing jitters ahead of the league's…