Board of Control for Cricket in India (BCCI)
Mobile phone brand Nokia has returned as the main shirt sponsor of the Indian Premier League’s Kolkata Knight Riders, a position it occupied for seven years between 2008 and 2014.
Chinese mobile handset manufacturer Vivo has agreed to pay a huge increase to retain its title sponsorship rights for the Indian Premier League Twenty20 cricket competition.
Janalakshmi Financial Services (Jana) has agreed a deal to become an associate sponsor of the Board of Control for Cricket in India.
The Board of Control for Cricket in India has said e-commerce firm Paytm will serve as the title sponsor of this weekend’s Twenty20 cricket matches between India and the West Indies, which will be held in the United States.
The Board of Control for Cricket in India (BCCI) continues to set the standard in terms of revenue from its two major sponsorship positions, extending its Nike kit supply deal at the start of this year, but other key cricket boards have seen big increases in 2016.
Automotive manufacturer Maruti Suzuki India has struck an agreement with the Board of Control for Cricket in India (BCCI) to become an official partner of the Indian Premier League Twenty20 tournament.
Korean automotive manufacturer Hyundai has signed on as an official partner of the Board of Control for Cricket in India.
The Indian subsidiary of sporting goods brand Nike has extended its contract as the Official Apparel Sponsor of the Indian Cricket Team in a five-year deal from 2016 to 2020.