Board of Control for Cricket in India (BCCI)

Swiggy’s IPL 2020 activation spanned national and regional television, digital and social with humorous content reinforcing its brand benefits of convenience and simplicity.

Edtech startup Unacademy leveraged its IPL 2020 partnership – including title rights to the ‘Unacademy Fan of the Match’ and the ‘Unacademy Cracking Sixes’ – to target potential and current students aged 14 to 32.

The Association of Mutual Funds in India leveraged its associate partner status of the 2020 IPL to drive investment in mutual funds through a cricket commentary style campaign on audio streaming services and social media.

Indian fintech brand CRED, an official partner of 2020 Indian Premier League, leveraged its rights through a series of tongue-in-cheek TV and online ads starring iconic celebrities from the 90s.

Digital payments brand Paytm has extended its partnership with the Board of Control for Cricket in India (BCCI) for four more years

Chinese mobile phone manufacturer Oppo is set to be replaced as India’s national cricket team shirt sponsor by Byju’s, an online tutoring and educational platform.

Chinese smartphone brand Oppo will stand down from its role as main sponsor of India’s national cricket team next year, according to reports.

Indian fantasy sports platform Dream11 has agreed a four-year partnership with Twenty20 cricket competition the Indian Premier League

Mobile phone brand Nokia has returned as the main shirt sponsor of the Indian Premier League’s Kolkata Knight Riders, a position it occupied for seven years between 2008 and 2014.

Chinese mobile handset manufacturer Vivo has agreed to pay a huge increase to retain its title sponsorship rights for the Indian Premier League Twenty20 cricket competition.

The Indian division of Chinese smartphone manufacturer Oppo has today (Tuesday) been named as the new main sponsor of India’s national cricket team.

Janalakshmi Financial Services (Jana) has agreed a deal to become an associate sponsor of the Board of Control for Cricket in India.

The Board of Control for Cricket in India has said e-commerce firm Paytm will serve as the title sponsor of this weekend’s Twenty20 cricket matches between India and the West Indies, which will be held in the United States.

The Board of Control for Cricket in India (BCCI) continues to set the standard in terms of revenue from its two major sponsorship positions, extending its Nike kit supply deal at the start of this year, but other key cricket boards have seen big increases in 2016.

Automotive manufacturer Maruti Suzuki India has struck an agreement with the Board of Control for Cricket in India (BCCI) to become an official partner of the Indian Premier League Twenty20 tournament.

Korean automotive manufacturer Hyundai has signed on as an official partner of the Board of Control for Cricket in India.

The Indian subsidiary of sporting goods brand Nike has extended its contract as the Official Apparel Sponsor of the Indian Cricket Team in a five-year deal from 2016 to 2020.