Board of Control for Cricket in India (BCCI)
Killer Jeans replaces MPL Sports as Indian cricket team’s kit supplier
Indian fashion brand Killer Jeans has agreed a deal to become the technical sponsor of India's national cricket team, replacing MPL Sports, the merchandising arm of fantasy gaming platform Mobile Premier…
Byju’s ‘seeking early end’ to BCCI deal
Indian education technology firm Byju’s is said to be seeking an early exit to its sponsorship deal with the Board of Control for Cricket in India (BCCI).
Mastercard takes over BCCI title sponsorship rights from Paytm
Payments company Mastercard has agreed a deal with the Board of Control for Cricket in India to title sponsor domestic cricket in the country, including men's and women's national team home matches, during…
Byju’s refutes BCCI debt story, Paytm seeking to transfer sponsorship to Mastercard
Indian education technology firm Byju’s has denied that it is in arrears with the Board of Control for Cricket in India under a sponsorship deal, following media reports that the company owed the board m…
Byju’s-BCCI deal worth ‘$55m’ and runs until end of 2023
The consulting agency behind the extension of the Indian cricket team’s front-of-jersey sponsorship by education technology provider Byju’s has confirmed details of the deal.
BCCI adds trio of sponsors for Women’s T20 Challenge
The Board of Control for Cricket in India (BCCI) has unveiled sponsorship agreements with three more companies ahead of the start of the Women’s T20 Challenge tournament in Pune later today (Monday).
My11Circle acquires title rights to Women’s T20 Challenge
The Board of Control for Cricket in India (BCCI) has awarded the title sponsorship rights for this year's Women’s T20 Challenge to Indian fantasy sports platform My11Circle.
BCCI calls for ‘Women’s IPL’ title sponsor
The Board of Control for Cricket in India (BCCI) has invited quotes from companies wishing to buy the title sponsorship rights for the Women’s T20 Challenge 2022.
IPL adds two more sponsors ahead of season opener; franchises continue sponsorship push
The Board of Control for Cricket in India has unveiled two more tournament sponsorship agreements ahead of the opening match from the latest edition of the Indian Premier League in Mumbai tomorrow (Saturday)
BCCI ‘extends shirt sponsor deal’ with Byju’s
The Board of Control for Cricket in India has extended its national team shirt sponsorship deal with Indian edtech company Byju's by a year, until end-March 2023, according to local media reports
IPL strikes ‘multi-year’ RuPay sponsorship; small crowds allowed at opening matches
The Board of Control for Cricket in India has announced a “multi-year” sponsorship agreement with payment services system RuPay ahead of the start of the 15th edition of the Indian Premier League later thi…
Tata lands Indian Premier League title sponsorship
Indian conglomerate Tata Group is to replace Chinese mobile phone manufacturer Vivo as the title sponsor of the Indian Premier League cricket competition.
The Times of India reports Tata will pay Rs6
BCCI ‘bans sponsorship deals with cryptocurrency exchanges’
Some Indian Premier League cricket teams are reported to be unhappy about an order from the Board of Control for Cricket in India barring them from agreeing sponsorship deals with cryptocurrency exchanges
Dream11 GIPHY Channel – Dream 11 & the BCCI
Dream11's wide-ranging activation program for 2020, its first year as IPL title sponsor, included a GIPHY Channel strand that gave locked-down Indian cricket fans a library of social meme fuel.
Match Day Mania – Swiggy & the BCCI
Swiggy’s IPL 2020 activation spanned national and regional television, digital and social with humorous content reinforcing its brand benefits of convenience and simplicity.
Cracking the Game – Unacademy & the BCCI
Edtech startup Unacademy leveraged its IPL 2020 partnership – including title rights to the ‘Unacademy Fan of the Match’ and the ‘Unacademy Cracking Sixes’ – to target potential and current students aged 14 to 32.
Mutual Funds Sahi Hai: Cricket Commentator Campaign – AMFI & the BCCI
The Association of Mutual Funds in India leveraged its associate partner status of the 2020 IPL to drive investment in mutual funds through a cricket commentary style campaign on audio streaming services and social media.