The R&A

On the weekend that would have hosted the cancelled 2020 Open, Mastercard took presenting partner rights to the final of the R&A’s ‘e-Open’.

Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – aggregated a sponsorship spend of $451m (€384m) in 2020.

Launched in August 2019, AIG’s global activation programme for the first year of its sponsorship of the Women’s British Open focused on positioning AIG as an ally for female golfers and for women in general.

HSBC leveraged its on-site rights at the 148th Open Championship in 2019 by creating the HSBC Golf Zone, an interactive experience open to all spectators.

US financial services company Mastercard has agreed a three-year partnership with the Women’s British Open, adding to its long-standing backing of men’s golf major The Open.

US insurance group AIG has agreed a five-year deal to become title sponsor of the Women’s British Open.

Scotch whisky distiller Loch Lomond Group has entered into a partnership with golf’s Open Championship.

German fashion house Hugo Boss has agreed a deal to sponsor golf’s Open Championship.

German carmaker Mercedes-Benz aims to strengthen its reputation as a supporter of golf through its sponsorship of The Open Championship.

German automotive company Mercedes-Benz has signed a multi-year extension to its partnership with golf’s Open Championship.

Energy, construction and engineering company Doosan has extended a sponsorship deal with golf’s Open Championship.