Formula E
Take Your Seat – Saudia and the Formula E World Championship
To promote its sponsorship of the ABB FIA Formula E World Championship, engage with fans and generate first-party data, Saudia Airlines launched the ‘Take Your Seat’ campaign with both online and offline pro…
Title sponsors signed for Formula E races in India and Saudi Arabia
Renewable energy company Greenko and lifestyle brand Core have agreed title sponsorship deals for Formula E events in India and Saudi Arabia, respectively
DHL extends long-term backing of Formula E, Bandeirantes agrees rights deal
Logistics company DHL has agreed a multi-year extension to its Formula E sponsorship deal, while the electric car-racing championship has signed a rights deal with Brazilian commercial broadcaster Bandeirantes
Hankook adds five-race title sponsorship to Formula E association
Formula E’s association with its tyre supplier Hankook has expanded to include title sponsorship of five races in 2023.
Data Snapshot: Motorsport 2022
The central sponsorship portfolios of Formula 1, Formula E and MotoGP, three of the leading rights-holders in motorsport, were valued at $556m (€536m/£468m) in 2022, an increase of at least $69m on the $435m-$487m the combined portfolios were worth in 2021.
Formula E sponsorship provides technology showcase for Aramco-owned Sabic
Petrochemicals company to integrate its products into Gen3 car design
Aramco has 70-per-cent stake in Principal Partner of Formula E
Deal included title rights to British E-Prix
I
Hankook replaces Michelin as Formula E tyre supplier
Formula E has agreed a multi-year deal making South Korean company Hankook the new and exclusive technical partner and tyre supplier to the electric car-racing series
Formula E signs long-term agreement with Sabic
Electric racing series Formula E has agreed a long-term sponsorship deal with Saudi Arabian chemicals company Sabic
Formula E/DHL extension buffs sustainability focus
Formula E and long-time sponsor DHL extended their deal for the 2021-22 season at a largely unchanged fee, SportBusiness Sponsorship understands
TVR looks to showcase move to electric with Formula E deal
British sports car manufacturer TVR has signed a short-term sponsorship agreement with electric racing series Formula E
Formula E signs up Copper.co as new sponsor
Electric motorsport series Formula E has signed up digital asset custody and trading solutions provider Copper.co as a sponsor
Formula E renews with DHL ahead of season opener
Electric racing series Formula E has signed a renewal to its sponsorship deal with logistics company DHL
Formula E looking to upscale but media rights monetisation still not a priority
Electric car-racing series Formula E is looking for opportunities to scale quicker, adding more races that deliver increased media content, although it doesn’t intend to prioritise the monetisation of i…
Andretti Formula E brings in Avalanche as new title sponsor
Andretti Formula E has struck a multiyear agreement with blockchain contracts platform Avalanche to become the team's new title sponsor ahead of Andretti’s eighth season of the ABB FIA Formula E World C…
Formula E extends with Bosch through season 10
Electric motor racing series Formula E has signed a renewal to its sponsorship contract with engineering and technology company Bosch
Data Snapshot: Motorsport 2021
After completing their disrupted 2020 seasons, Formula One, Formula E and MotoGP moved into fresh campaigns in 2021 with a combined portfolio value of between $435m (€370m) and $487m across a total of 53 deals.
BMW i signs Berlin ePrix title sponsorship
BMW i, the sustainability focused sub brand of automotive manufacturer BMW, will be the title sponsor of the 2021 Berlin ePrix