Formula E
Formula E/DHL extension buffs sustainability focus
Formula E and long-time sponsor DHL extended their deal for the 2021-22 season at a largely unchanged fee, SportBusiness Sponsorship understands
TVR looks to showcase move to electric with Formula E deal
British sports car manufacturer TVR has signed a short-term sponsorship agreement with electric racing series Formula E
Formula E signs up Copper.co as new sponsor
Electric motorsport series Formula E has signed up digital asset custody and trading solutions provider Copper.co as a sponsor
Formula E renews with DHL ahead of season opener
Electric racing series Formula E has signed a renewal to its sponsorship deal with logistics company DHL
Formula E looking to upscale but media rights monetisation still not a priority
Electric car-racing series Formula E is looking for opportunities to scale quicker, adding more races that deliver increased media content, although it doesn’t intend to prioritise the monetisation of i…
Andretti Formula E brings in Avalanche as new title sponsor
Andretti Formula E has struck a multiyear agreement with blockchain contracts platform Avalanche to become the team's new title sponsor ahead of Andretti’s eighth season of the ABB FIA Formula E World C…
Formula E extends with Bosch through season 10
Electric motor racing series Formula E has signed a renewal to its sponsorship contract with engineering and technology company Bosch
Data Snapshot: Motorsport 2021
After completing their disrupted 2020 seasons, Formula One, Formula E and MotoGP moved into fresh campaigns in 2021 with a combined portfolio value of between $435m (€370m) and $487m across a total of 53 deals.
BMW i signs Berlin ePrix title sponsorship
BMW i, the sustainability focused sub brand of automotive manufacturer BMW, will be the title sponsor of the 2021 Berlin ePrix
ABB adds New York City title deal to Formula E sponsorship
Electric motor racing series Formula E has expanded its association with its title sponsor, digital technology company ABB
Formula E strengthens DHL ties with race title sponsorship
Formula E has built on its long-term association with logistics company DHL through a new race title sponsorship deal
Formula E renews with Tag Heuer, commercial head Brémont outlines priorities
Formula E has renewed and realigned its long-term association with watchmaker Tag Heuer
Let’s Write the Future – ABB & Formula E
Through 2018-19 and 2019-20, Swiss engineering brand ABB activated its Formula E title sponsorship through an international programme of local race-relevant digital, social content, at-race events, entertainment and experiences for local B2B targets.
Formula E signs TVA Sports rights deal, Extreme E kits out with Moncler
Pay-television broadcaster TVA Sports has agreed a three-year deal to become the exclusive French-language broadcaster of Formula E in Canada
Racing for the Future/Pioneers – ABB & Formula E
Through the 2019 season, AAB activated its rights as the title partner of the Formula E racing series through a short-form content series based on solving contemporary urban challenges.
Formula E not ruling out Tesla joining in future
There is a technical reason that electric car maker Tesla does not currently participate in Formula E which could change in the not-too-distant future, the electric motor racing series’ chief executive J…
Formula E sponsor Hugo Boss calls for discount as Covid-19 hits hospitality asset
Fashion brand Hugo Boss has held talks to reduce its Formula E rights fee by 50 per cent this season, primarily because of the effects of the Covid-19 pandemic on its key corporate hospitality inventory,…