Formula E
Hankook to replace Pirelli as WRC tyre supplier, loses Formula E contract to Bridgestone
Global tyre company Hankook Tire has been selected as the new tyre sponsor of the World Rally Championship (WRC) from 2025, the International Automobile Federation (FIA) has announced.
Formula E seeking ‘super brand’ to complete team line-up
Formula E is in the market for a 12th team to join its grid, but will be highly selective about the type of organisation that fills it, new chief executive Jeff Dodds has declared
Take Your Seat – Saudia and the Formula E World Championship
To promote its sponsorship of the ABB FIA Formula E World Championship, engage with fans and generate first-party data, Saudia Airlines launched the ‘Take Your Seat’ campaign with both online and offline pro…
Title sponsors signed for Formula E races in India and Saudi Arabia
Renewable energy company Greenko and lifestyle brand Core have agreed title sponsorship deals for Formula E events in India and Saudi Arabia, respectively
DHL extends long-term backing of Formula E, Bandeirantes agrees rights deal
Logistics company DHL has agreed a multi-year extension to its Formula E sponsorship deal, while the electric car-racing championship has signed a rights deal with Brazilian commercial broadcaster Bandeirantes
Hankook adds five-race title sponsorship to Formula E association
Formula E’s association with its tyre supplier Hankook has expanded to include title sponsorship of five races in 2023.
Data Snapshot: Motorsport 2022
The central sponsorship portfolios of Formula 1, Formula E and MotoGP, three of the leading rights-holders in motorsport, were valued at $556m (€536m/£468m) in 2022, an increase of at least $69m on the $435m-$487m the combined portfolios were worth in 2021.
Formula E sponsorship provides technology showcase for Aramco-owned Sabic
Petrochemicals company to integrate its products into Gen3 car design
Aramco has 70-per-cent stake in Principal Partner of Formula E
Deal included title rights to British E-Prix
I
Hankook replaces Michelin as Formula E tyre supplier
Formula E has agreed a multi-year deal making South Korean company Hankook the new and exclusive technical partner and tyre supplier to the electric car-racing series
Formula E signs long-term agreement with Sabic
Electric racing series Formula E has agreed a long-term sponsorship deal with Saudi Arabian chemicals company Sabic
Formula E/DHL extension buffs sustainability focus
Formula E and long-time sponsor DHL extended their deal for the 2021-22 season at a largely unchanged fee, SportBusiness Sponsorship understands
TVR looks to showcase move to electric with Formula E deal
British sports car manufacturer TVR has signed a short-term sponsorship agreement with electric racing series Formula E
Formula E signs up Copper.co as new sponsor
Electric motorsport series Formula E has signed up digital asset custody and trading solutions provider Copper.co as a sponsor
Formula E renews with DHL ahead of season opener
Electric racing series Formula E has signed a renewal to its sponsorship deal with logistics company DHL
Formula E looking to upscale but media rights monetisation still not a priority
Electric car-racing series Formula E is looking for opportunities to scale quicker, adding more races that deliver increased media content, although it doesn’t intend to prioritise the monetisation of i…
Andretti Formula E brings in Avalanche as new title sponsor
Andretti Formula E has struck a multiyear agreement with blockchain contracts platform Avalanche to become the team's new title sponsor ahead of Andretti’s eighth season of the ABB FIA Formula E World C…
Formula E extends with Bosch through season 10
Electric motor racing series Formula E has signed a renewal to its sponsorship contract with engineering and technology company Bosch
Data Snapshot: Motorsport 2021
After completing their disrupted 2020 seasons, Formula One, Formula E and MotoGP moved into fresh campaigns in 2021 with a combined portfolio value of between $435m (€370m) and $487m across a total of 53 deals.