German luxury car brand BMW has upped its investment in the Formula E motor racing series to promote the BMW i range of hybrid and electric cars and claim a leadership position in the fast-growing e-mobility sector.
German luxury car brand BMW has signed a multi-year extension to remain Official Vehicle Partner of the Formula E race series as it continues to press its claim as a leader in the electric mobility sector.
Flag carrier Qatar Airways this month became the latest major company to sign a deal with Formula E – having decided that the series has reached critical mass and good level of credibility – as the brand bolsters its portfolio ahead of the end of its Barcelona shirt deal.
Allianz has add the Formula E Championship to its new portfolio of digital sports sponsorships, which includes Drone Racing League and Roborace, the world’s first driverless electric race series.
Consumer electronics company Panasonic’s existing retail supplier arrangement with carmaker Jaguar Land Rover proved key to its title sponsorship deal with the new Jaguar Formula E team.
German carmaker BMW will measure results from its supplier deal with Formula E before deciding whether to further its involvement in the competition.