Formula E
Data Snapshot: Motorsport 2021
After completing their disrupted 2020 seasons, Formula One, Formula E and MotoGP moved into fresh campaigns in 2021 with a combined portfolio value of between $435m (€370m) and $487m across a total of 53 deals.
BMW i signs Berlin ePrix title sponsorship
BMW i, the sustainability focused sub brand of automotive manufacturer BMW, will be the title sponsor of the 2021 Berlin ePrix
ABB adds New York City title deal to Formula E sponsorship
Electric motor racing series Formula E has expanded its association with its title sponsor, digital technology company ABB
Formula E strengthens DHL ties with race title sponsorship
Formula E has built on its long-term association with logistics company DHL through a new race title sponsorship deal
Formula E renews with Tag Heuer, commercial head Brémont outlines priorities
Formula E has renewed and realigned its long-term association with watchmaker Tag Heuer
Let’s Write the Future – ABB & Formula E
Through 2018-19 and 2019-20, Swiss engineering brand ABB activated its Formula E title sponsorship through an international programme of local race-relevant digital, social content, at-race events, entertainment and experiences for local B2B targets.
Formula E signs TVA Sports rights deal, Extreme E kits out with Moncler
Pay-television broadcaster TVA Sports has agreed a three-year deal to become the exclusive French-language broadcaster of Formula E in Canada
Racing for the Future/Pioneers – ABB & Formula E
Through the 2019 season, AAB activated its rights as the title partner of the Formula E racing series through a short-form content series based on solving contemporary urban challenges.
Formula E not ruling out Tesla joining in future
There is a technical reason that electric car maker Tesla does not currently participate in Formula E which could change in the not-too-distant future, the electric motor racing series’ chief executive J…
Formula E sponsor Hugo Boss calls for discount as Covid-19 hits hospitality asset
Fashion brand Hugo Boss has held talks to reduce its Formula E rights fee by 50 per cent this season, primarily because of the effects of the Covid-19 pandemic on its key corporate hospitality inventory,…
Title sponsor ABB provides charging technology for Gen3 Formula E cars
Technology firm ABB has widened its sponsorship of the Formula E electric racing series to include the provision of the charging technology for the third generation of cars in the series
Formula E agrees partnership with Chinese video platform Kuaishou
Formula E and Tencent-backed Chinese short video platform Kuaishou have announced the launch of a 'strategic alliance'
Data Snapshot: Motorsport 2020
Formula One, Formula E and MotoGP – motorsport’s biggest global series – hold central sponsorships worth $394m (€354m) in 2020, across 48 central deals.
Hugo Boss extends with Formula E for three more years
Motor racing series Formula E has extended with long-term sponsor, luxury clothing and apparel brand Hugo Boss
Formula E buoyed by Julius Baer and Saudia sponsorship renewals
Swiss private banking group Julius Baer has agreed a two-season extension to its global sponsorship of Formula E, while the electric racing series has retained Saudi Arabian Airlines (Saudia) as title…
Hugo Boss recommits to sailing flagship, splits sponsorship budget
Fashion brand Hugo Boss is committing significant levels of investment to its four sports sponsorship strands in football, motorsports, sailing and golf.
Vestas pays premium for Formula E entry with Mercedes-Benz EQ
Danish wind turbine company Vestas signed as a Principal Partner of the Mercedes-Benz EQ Formula E Team, having turned down the title position at Porsche Formula E, industry sources have told SportBusiness Sponsorship.