Formula E

To promote its sponsorship of the ABB FIA Formula E World Championship, engage with fans and generate first-party data, Saudia Airlines launched the ‘Take Your Seat’ campaign with both online and offline pro…
Motorsport

Renewable energy company Greenko and lifestyle brand Core have agreed title sponsorship deals for Formula E events in India and Saudi Arabia, respectively
Motorsport

Logistics company DHL has agreed a multi-year extension to its Formula E sponsorship deal, while the electric car-racing championship has signed a rights deal with Brazilian commercial broadcaster Bandeirantes
Motorsport

Formula E’s association with its tyre supplier Hankook has expanded to include title sponsorship of five races in 2023.
Motorsport

The central sponsorship portfolios of Formula 1, Formula E and MotoGP, three of the leading rights-holders in motorsport, were valued at $556m (€536m/£468m) in 2022, an increase of at least $69m on the $435m-$487m the combined portfolios were worth in 2021.
Motorsport

Petrochemicals company to integrate its products into Gen3 car design  Aramco has 70-per-cent stake in Principal Partner of Formula E Deal included title rights to British E-Prix  I
Motorsport

Formula E has agreed a multi-year deal making South Korean company Hankook the new and exclusive technical partner and tyre supplier to the electric car-racing series
Motorsport

Electric racing series Formula E has agreed a long-term sponsorship deal with Saudi Arabian chemicals company Sabic
Motorsport

Formula E and long-time sponsor DHL extended their deal for the 2021-22 season at a largely unchanged fee, SportBusiness Sponsorship understands
Motorsport

British sports car manufacturer TVR has signed a short-term sponsorship agreement with electric racing series Formula E
Motorsport

Electric motorsport series Formula E has signed up digital asset custody and trading solutions provider Copper.co as a sponsor
Motorsport

Electric racing series Formula E has signed a renewal to its sponsorship deal with logistics company DHL
Motorsport

Electric car-racing series Formula E is looking for opportunities to scale quicker, adding more races that deliver increased media content, although it doesn’t intend to prioritise the monetisation of i…
Motorsport

Andretti Formula E has struck a multiyear agreement with blockchain contracts platform Avalanche to become the team's new title sponsor ahead of Andretti’s eighth season of the ABB FIA Formula E World C…
Motorsport

Electric motor racing series Formula E has signed a renewal to its sponsorship contract with engineering and technology company Bosch
Motorsport

After completing their disrupted 2020 seasons, Formula One, Formula E and MotoGP moved into fresh campaigns in 2021 with a combined portfolio value of between $435m (€370m) and $487m across a total of 53 deals.
Motorsport

BMW i, the sustainability focused sub brand of automotive manufacturer BMW, will be the title sponsor of the 2021 Berlin ePrix