Formula E
Latest Features
Let’s Write the Future – ABB & Formula E
Racing for the Future/Pioneers – ABB & Formula E
Data Snapshot: Motorsport 2020
Hugo Boss recommits to sailing flagship, splits sponsorship budget
Vestas pays premium for Formula E entry with Mercedes-Benz EQ
Lightweight technology supplier CBMM Niobium becomes Founding Supplier for Extreme E series
Geox broadens Formula E involvement with Rome race deal
Umicore teams up with Formula E, DHL expands association
Formula E toasts Moët & Chandon partnership
Features
Heineken looks to millennials and Gen-Zs in new Formula E deal
ABB adds to fast-growing Formula E revenues
Swiss technology company ABB will pay nine-figures in dollars for title sponsorship rights to the FIA Formula E Championship over the deal's duration.
Sponsorship in Formula One and Formula E, 2018
BMW: Taking an e-mobility lead through motorsports
German luxury car brand BMW has upped its investment in the Formula E motor racing series to promote the BMW i range of hybrid and electric cars and claim a leadership position in the fast-growing e-mobility sector.
BMW pursues e-mobility lead with Formula E double deal
German luxury car brand BMW has signed a multi-year extension to remain Official Vehicle Partner of the Formula E race series as it continues to press its claim as a leader in the electric mobility sector.
Qatar Airways makes first Formula E deal
Flag carrier Qatar Airways this month became the latest major company to sign a deal with Formula E – having decided that the series has reached critical mass and good level of credibility – as the brand bolsters its portfolio ahead of the end of its Barcelona shirt deal.
Allianz links Formula E to new digital sports strategy
Allianz has add the Formula E Championship to its new portfolio of digital sports sponsorships, which includes Drone Racing League and Roborace, the world’s first driverless electric race series.
Retail link key to Panasonic-Jaguar tie-up
Consumer electronics company Panasonic’s existing retail supplier arrangement with carmaker Jaguar Land Rover proved key to its title sponsorship deal with the new Jaguar Formula E team.
BMW to “wait and see” with Formula E
German carmaker BMW will measure results from its supplier deal with Formula E before deciding whether to further its involvement in the competition.
Formula E misses sponsorship revenue target
The FIA-sanctioned Formula E motor racing championship has missed its sponsorship revenue target for the inaugural race series, despite the addition of three sponsors this month, including a top-tier Official Cup Sponsor.